Category Archives: Entertainment

Clients March 12, 2012

New Movie Service May Tugg on Your Heartstrings

There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading →

Clients February 6, 2012

Social Media Scores at Super Bowl

As crazy as it sounds, late night host Jimmy Fallon may have said it best when tweeting live through the Super Bowl last night—“Feels like hashtags are jumping the shark.” In the first set of commercials alone, Bud Light with … Continue reading →

Sociocultural Trends January 19, 2012

Pictures Speak Louder

In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading →

Entertainment December 21, 2011

These are a Few of our Favorite Things

Is the hustle and bustle of the holiday season catching up to you? Need a quick break from making marketing magic? We’ll here’s a few ways to do something for yourself while we take a break until the new year. … Continue reading →

Clients August 26, 2011

Projection Cleans Up, Fills In, and Trips Out

A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading →

Sociocultural Trends August 15, 2011

Want to build some brand street cred? Just start a record label.

Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading →

Marketing August 12, 2011

Friday Fun: Eight Topics Making Us Happy This Week.

I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading →

Marketing July 29, 2011

Judging Spokespeople – You Can Too!

It’s Friday. Let’s not get complicated here, but we can still try to learn a thing or two. My topic of choice—the spokesperson. You gotta love how the typical spokesperson has evolved over the years. Even the word has evolved … Continue reading →

Marketing July 27, 2011

Kraft Mac ’N Cheese Wants to Know What Makes You Smile

Why just “like” something that made you LOL or ROFLUYCBA,D*, when you can smile at it? Literally. Introducing: Kraft Smile Tagging! Because I know we’ve all got places to be and stuff to sell, here’s my short but sweet explanation … Continue reading →

Marketing July 20, 2011

Not Much Rock or Sole in the First Summerfest Half Marathon & 10K

Summerfest. Means live music in Milwaukee, in July, in hot weather. Add a half marathon and 10K with a cheeky name Rock ’n Sole. Means running with live music in Milwaukee, in July, in hot weather. What’s better than live … Continue reading →