We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

Loyal readers have probably noticed that we, the fine folks behind The Awesome Blog, are enthusiastic fans of projections. We like it big. We like it small. We like it so much that we’ve decided to make things easy on you: welcome our newest addition to the category menu: PROJECTIONS! You can find it under [...]

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even [...]

Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase. Oh, and why it may be inherently obsolete. In one panel, [...]

You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away! We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve [...]

Continuing our discussion of Chris Anderson’s study of free stuff… “Free” might mean “zero dollars,” but let’s not forget that their are other labor and service costs associated with free stuff. Really savvy marketers resolve this dilemma by using the free services to create something of value by harnessing collective efforts; in other words, we’ll [...]

Whoa, someone seriously one-upped the cardboard artist guy we mentioned last month. The above image shows an Amsterdam-based agency whose interior was completely redesigned using only interlocking pieces of reinforced cardboard. No glue. No screws. No nails. No Nothing. Oh wait, some Nothing – that’s the name of the agency. Ba-dum-dink!