QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]
Window Wonderland
Since it was posted just as we were heading out to vacation, we wanted to make sure you didn’t miss the annual NYC Holiday Window Survey from the fine folks at PSFK.
The hundred or so images certainly indulge in the fantastical and whimsical, with our personal favorites coming from the imaginative “Compendium of Curiosities” series [...]
[Insert Lame Oasis Joke Here]
Click here. Just do it. I promise it will be one of the most soothing, indulgent experiences you’ve ever had on a website.
We’ll see you back here in fifteen minutes.
[Waiting... waiting...]
Ahh, don’t you feel better now? I don’t know if it’s that cutesy droplet-y sound, or the fluid, angular motion of the menu, but scrolling [...]
Augment Your Next Meal
We keep saying it – augmented reality is rapidly moving from goofy toy to practical application.
Next up, Zagat’s free NRU smartphone app (which is supposed to sound like “near you,” but sounds more like “niroo”), which will plot Zagat-rated restaurants in your vicinity on a virtual compass. Now if only they could integrate these famous [...]
Is that more “Flamingo’s Dream” or “Amethyst Cream?” Ask Ben.
What an excellent use of The OOC. (And, dare I say, a Simple Idea, Brilliantly Activated?)
Benjamin Moore’s new “Color Capture Ben” iPhone app lets you snap a photo of any color you come across, and then identifies the corresponding paint color from their catalog. If their pre-made colors don’t match, you can save the image [...]
“We’ll let YOU do the work!”
Continuing our discussion of Chris Anderson’s study of free stuff…
“Free” might mean “zero dollars,” but let’s not forget that their are other labor and service costs associated with free stuff. Really savvy marketers resolve this dilemma by using the free services to create something of value by harnessing collective efforts; in other words, we’ll provide [...]
Easy as a Speakeasy
Y’know all the talking we’ve been doing about delightful, hidden surprises? You didn’t think those we’re limited just to web design, photo tagging, and packaging, right?
The brand new District Bar has thrown down the gauntlet on all the other local bars that are jumping on the Speakeasy train by including a secret room that’s only [...]
Pop It Like It’s Hot
PSFK has some nice coverage (and images) of VitaminWater10’s recent pop-up store in Soho. Of note, the pop-up wasn’t just about flavored waters and their lack of calories, since there’s not a whole lot of fun in that particular conversation. Instead, VitaminWater decked the place out like the greatest coffee shop of all time, replete [...]
Continued...(card)Board Room
Whoa, someone seriously one-upped the cardboard artist guy we mentioned last month.
The above image shows an Amsterdam-based agency whose interior was completely redesigned using only interlocking pieces of reinforced cardboard. No glue. No screws. No nails. No Nothing. Oh wait, some Nothing – that’s the name of the agency. Ba-dum-dink!
More info available from PSFK.
Oh Jet Blue. While your peers are charging me che…
Oh Jet Blue. While your peers are charging me checked bag fees, ‘breathing on-board oxygen’ fees, and ‘just because we hate you’ fees, you’re offering me pimped-out tapas bars and sushi in the airport terminal. You’re not… ‘taken’… are you? I just think we’d be really good together.
If you’re smitten like me, indulge yourself in [...]
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March 11, 2010 - 1 Comment - Location and Codes and Maps. Oh My!
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March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments
- This looks great, thanks! by John
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
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