Spec Swirls
Over in the wacky world of Google Labs, there’s some budding hubbub about Google Image Swirl, a program that searches and connects images based on “visual and semantic similarity.” (For those who have seen Thinkmap’s Visual Thesaurus, you’ll recognize the interface.)
While this has obvious implications in the context of Bing’s lauded image search, the product’s [...]
Competition for the Greater Good
“Corporate social responsibility” and “crowdsourcing” are so ubiquitous in today’s marketing that even mentioning either term generally elicits more yawning than fawning. Of course, both tactics continue to resonate with consumers, so we can’t completely forget about them either. What to do?
How about shaking things up and spiking them with a bit of creative competition?
Take [...]
Awesome Alphabets
Ruben Miller passes along 24 (yes, that number is wrong in TWO different places on his site, but still) imaginative alphabets created from everything ranging from butterfly wings to human hair to raw meat to toilet paper. (Wow, that list went downhill fast, didn’t it?)
See the collection here. Plenty of very creative executions.
More Friday fun
Sure, we already shared some fun Friday stuff with you, but when you’ve got a stop-motion cardboard creature video to share, why sit on it? Enjoy.
Continued...Is it video? Is it graffiti? Is it awesome??
Yes, yes, and yes.
It’s Friday, it’s crappy outside, and you need some bright, shiny goodness. Hopefully, this video from SWEATSHOPPE will do the trick. (If not, perhaps an order of beer-infused cupcakes?)
The “video painting” demonstrated above doesn’t involve any paint at all. The artists use paint rollers loaded up with green LEDs to cover a [...]
Let’s see the Kindle do THIS!
A couple of months ago, we shared with you the quite awesome “book autopsies” of Brian Dettmer. You may have been thinking, “There’s only one thing that could make those more awesome… lasers!”
Well, you’re in luck! (And you’ve got some strange desires.) BLDGBLOG has a post on Johan Hybschmann, whose laser cutting techniques have turned [...]
Virtual Impressionism
You’ve always told yourself that you needed to go abroad to find inspiration. You see paintings like Bill Guffey’s work (pictured to the right), and get frustrated that globetrotters like him get to frolic through the French countryside while your only subjects are the Wiener’s Circle and a sort of brownish-green river.
Oh, but then you [...]
Que Linda
Whew – we went pretty deep this week, with big postings on brand storytelling and creatively seducing bloggers. It’s Friday, so let’s sit back, take in some chill music, and lazily paint a picture or something.
Oh, how kind of Labuat to take care of all of that for us! With the release of their latest [...]
Buttering up the Blogosphere
We’ve had a number of clients ask us about how to engage influential bloggers (besides bribing them, and subsequently getting busted, of course). Unfortunately, most of these conversations revolve around the “who” (who is the most influential blogger?) rather than the “how” (how do we really get the attention of the blogger community?). As demonstrated [...]
Continued...Dial-up these sites on Prodigy
Web design’s come a long way, hasn’t it? Check out the Daily Beast’s collection of old websites, and then reflect upon the fact that twelve years is considered “ancient.”
Feel better about yourself? Nah, didn’t think so.
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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