QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]
Utensils of the Earth
No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural.
(Of course, you can also zoom in a bit and see the “Designed in Denmark. Made by nature” tagline on the side.)
Scanwood’s packaging instantly drives the message home, especially [...]
Old School Photoshop
Since we recently passed along a handful of helpful tips for creating fonts in Photoshop, we figured we’d round that out with another tutorial on creating vintage/retro images and posters in Photoshop.
This link gathers 20 guides to vintage ads, retro concert posters, and other designs ranging from vaudeville to horror movies.
Everything old is new again.
Is “Relevant” a Compliment?
Well, sometimes.
At least when it comes to Under Consideration’s Most Relevant Brand Identity Work of the Decade. In their year-by-year breakdown of the aughts, they cover the best, the worst, and the biggest logo makeovers under the banner of “most relevant.” Let the debates begin.
Guess where London 2012 fits?
Typographic Tutorials
Tracking the timeliest type trends is nothing new ’round the Awesome Blog. But, rarely do these posts share the secrets behind designing these fonts.
So, thanks Graphic Alerts! They’ve cobbled together 33 of their favorite tutorials for designing these fonts in Photoshop. Check out the collection here.
The Decade, Visually Speaking
Sure, this romp through the 2000s is entertaining in its own right (even if many of the referenced events were decidedly not entertaining), but Phillip Niemeyer’s NY Times pictograph does an excellent summing up a decade in simple images and phrases.
(In order to really appreciate the piece, click here or on the image to the [...]
Window Wonderland
Since it was posted just as we were heading out to vacation, we wanted to make sure you didn’t miss the annual NYC Holiday Window Survey from the fine folks at PSFK.
The hundred or so images certainly indulge in the fantastical and whimsical, with our personal favorites coming from the imaginative “Compendium of Curiosities” series [...]
And, we’re back.
Game on! Mmmm… that fresh, new-decade smell is still in the air. But, that doesn’t mean we can’t still be a bit nostalgic about 2009.
How about a wrap-up of 2009 logo design trends? (And, the more important question: should we follow them?)
Identity Crises (and Triumphs!)
All the year-in-review lists wouldn’t be complete without a look at the best and worst logo makeovers of the past 12 months.
While they’re always up for debate, Under Consideration has put together their list of 2009’s best and worst brand identities.
You go, Melbourne.
Thin Is In
This season, if you want to be the envy of all your friends, perhaps you should slim down a bit. Shed some of those thick curves. Make it so your friends just can’t resist screaming, “OMG, that font is SOOO slimming on you!!!”
Wait, we’re talking about fonts?
Yup. Suddenly, we’ve noticed a number of posts on [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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