Category Archives: Design

Sociocultural Trends January 26, 2012

Intuitive Retail and the Journey to Purchase

Intuitive retail is rooted in human behavior. For it to be effective, it must fundamentally meet the expectations a person has created through life experience to deliver relevance, clarity and occasionally disruption in a split second. Manufacturers have spent millions … Continue reading →

Sociocultural Trends January 20, 2012

Pictures Speak Louder (Part 2)

As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading →

Sociocultural Trends January 19, 2012

Pictures Speak Louder

In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading →

Clients September 22, 2011

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading →

Clients August 26, 2011

Projection Cleans Up, Fills In, and Trips Out

A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading →

Marketing August 12, 2011

Friday Fun: Eight Topics Making Us Happy This Week.

I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading →

Marketing July 13, 2011

SPACE INVASION: Make Your Mark

NeoCon brought quite a mix of emotions for me when I stepped off the ‘L’ the morning of June 13 on my way to the office. As an Environmental Designer, there’s the excitement of being surrounded by an influx of … Continue reading →

Sociocultural Trends April 15, 2011

SXSWrapup (Part 8): Is Crowdsourcing the Problem or the Solution?

[Here's the latest installment in our continuing coverage of SXSW Interactive 2011.] Crowdsourcing’s been an understandably controversial topic over the past few years, leading to heated debates about whether the wisdom of the crowd is superior or inferior to the … Continue reading →

Clients February 10, 2011

Patronage That’s Focused on the Details

Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading →

Sociocultural Trends February 8, 2011

Tools for Celebrity Stalkers and Life Savers

Since our Find Your Place trend depends on real-time location data, many of our conversations have featured services and devices that broadcast this information, ranging from check-in apps to RFID-tagged items. Still, there are times when location data needs a … Continue reading →