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Category Archives: Women
The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC
Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading
Gender Bender and The Richer Sex
Call us geeks, but the trends team at Upshot can get pretty enthusiastic about demographic statistics. US Census Bureau, Roper GfK, Bureau of Labor Statistics, and don’t even get us started on our love of the Pew Research Center! We’re … Continue reading
Potty Posting: How Brands Can Use Pinterest to Spark Her Fire
Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading
Find Your Brand’s Love Connection on Pinterest
Valentine’s Day marketing can be really cheesy. Hearts, balloons, flowers, chocolate, teddy bears, 2-for-1 coupons… It’s nice and all, but is that what your target really wants, or is it what a hackneyed, old-fashioned marketing campaign wants you to think … Continue reading
American Apparel Makes “Weighty” Decision
American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
I Like It… to Have a Legitimate Impact
“I like it on the couch…” “I like it on the kitchen chair…” “I like it on the kitchen stool…” Man, my Facebook friends like “it” on a lot of furniture. There’s a decent chance that these inexplicable statements have … Continue reading
Online Videos Should Be as Engaging as FCUK
Calm down, calm down – that rated-G title was just too easy to pass up. More importantly, lets look at the coup that these FCUKing guys have pulled off on YouTube. (Ok, ok, we won’t drive that joke into the ground.) … Continue reading