We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available for sharing and perusal right here: Totally Radical Demography. But, if you’d prefer a text-only [...]

As we’ve said so many, many times, your mom is a fan of social media. (Relax, that’s all we’re saying about your mom!) So, we’re relieved to see a number of brands recognizing this fact as Mother’s Day arrives this weekend. You didn’t forget, did you? If so, not to worry – Teleflora can send [...]

Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely social manner.” But, as the web increasingly moves onto mobile devices, we’d expect these numbers [...]

So, we’ve covered mobile. We’ve encouraged gaming. We reminded you about online video. We’ve emphasized location. What if there was some place on the internet where all of these tech trends might converge? A single touchpoint to rule them all? Oh, it’s social networking? How anticlimactic. While some attendees are still whining about the lack [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them. This [...]

From a marketer’s vantage point, few would argue that 2010′s biggest question goes something like this: As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity? Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience [...]

A few loose ends, and some follow-up thoughts, on our latest Potty Posting. First things first: we admit that we conflated women and moms because of space limitations in the posting. (After all, we couldn’t fit in all our “little Billy” jokes if we had to spend valuable real estate qualifying every single statement.) We’ll [...]

Yes ma’am, it’s another Potty Posting! Once again, feel free to download and/or pass along the PDF version by clicking here: Mother Knows Best. The PDF includes more pictures like “Whistler’s Mommy Blogger” to the right. (That image, as well as the images in the posting, all come from Mike Licht at Flickr. Be sure [...]