If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

Wait, we’re talking about online gaming?
Oh, we thought this was going somewhere else.
Well then, how about a follow up on couple of relevant Potty Postings from a few months ago? We had touched upon the popularity of online gaming among women, and a recent study from Q Interactive and Engage Expo provides us with some [...]

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]

Continuing our discussion from the last post…
In our Potty Posting, we advised against exclusively targeting the big-time mommy bloggers. Of course, partnering with them is a wise investment when done properly, and for appropriate brands. To keep tabs on the heavy hitters, check out this list of the Top 20 bloggers. Better yet, sift through [...]

A few loose ends, and some follow-up thoughts, on our latest Potty Posting.
First things first: we admit that we conflated women and moms because of space limitations in the posting. (After all, we couldn’t fit in all our “little Billy” jokes if we had to spend valuable real estate qualifying every single statement.) We’ll be [...]

Yes ma’am, it’s another Potty Posting! Once again, feel free to download and/or pass along the PDF version by clicking here: Mother Knows Best.
The PDF includes more pictures like “Whistler’s Mommy Blogger” to the right. (That image, as well as the images in the posting, all come from Mike Licht at Flickr. Be sure to [...]

No, it can’t be. It isn’t.
YES IT IS. A new Potty Posting, for your enjoyment. Apologies for the long delay between them – the Source has had our hands full recently.
But excuses be damned! Click here for a PDF of the new posting (and feel free to share it with clients)!
If you’d prefer a text-only [...]

A guerilla mannequin invasion? Isn’t there a new Isla Fisher movie about that?
Since Sony’s pitching their super-sleek, compact laptop to the high-fashion crowd (’small enough to fit into a clutch!’), it only makes sense to tempt these fashionistas with dolled-up mannequins in various NYC locations.
They’ve tapped famous (to you maybe) designers to outfit the dummies, [...]

Check out our Inform session alumnus House Party making headlines!
House Party helped Microsoft’s Xbox co-opt the former Tupperware Target (uh, moms) by co-ordinating about a thousand Xbox parties across the country. Greasing the wheel with a $150 worth of Xbox goodies (such as trivia game Scene It?, a 3-month subscription to Xbox Live, and Xbox Live points), [...]

Here’s a clever little guerrilla campaign from a New Zealand women’s site called flossie.com.  In it, they create a vending machine that provides women with their ideal flesh-and-bones man (or, if they prefer, something a little more… uh… “vibrant”).
Watching this clip begs so many questions:
1) So, what exactly happens AFTER you unexpectedly purchase a man through [...]