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Category Archives: Women
American Apparel Makes “Weighty” Decision
American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
I Like It… to Have a Legitimate Impact
“I like it on the couch…” “I like it on the kitchen chair…” “I like it on the kitchen stool…” Man, my Facebook friends like “it” on a lot of furniture. There’s a decent chance that these inexplicable statements have … Continue reading
Online Videos Should Be as Engaging as FCUK
Calm down, calm down – that rated-G title was just too easy to pass up. More importantly, lets look at the coup that these FCUKing guys have pulled off on YouTube. (Ok, ok, we won’t drive that joke into the ground.) … Continue reading
Radically Accurate Demography
We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in … Continue reading
Upshot Smartshot #2: Radical Demography
Thanks to everyone who attended Upshot’s second Smartshot webinar! For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted … Continue reading
POTTY POSTING – Totally Radical Demography
Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available … Continue reading
Don’t Forget to Friend Your Mother
As we’ve said so many, many times, your mom is a fan of social media. (Relax, that’s all we’re saying about your mom!) So, we’re relieved to see a number of brands recognizing this fact as Mother’s Day arrives this … Continue reading