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Category Archives: Teens
Want to build some brand street cred? Just start a record label.
Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading
Love the PLAYR, Love the Game
Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading
You darn kids, with your rollerblades and your disco music!
If you’ve caught yourself yelling phrases like “Get off my lawn!” or “Turn down that infernal racket,” it might be time for a quick refresher on today’s youth. A step in the right direction: spend ten minutes watching “We All … Continue reading
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading
Where Can You Go to Interact with the Ladies?
Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely … Continue reading
SXSW Dispatch, Part 1: Setting the Mobile Stage
Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next … Continue reading