The Augmented Reality Opportunity that Everyone Else Missed
We know we’ve been frequently writing about augmented reality over the last few months, and were thinking of toning down the mentions until we saw the Burger King display ad captured here. If you’re like us, you instantly smacked your head, saying, “That was such a friggin’ obvious idea that I can’t believe we didn’t [...]
Continued...Augmenting Augmented Reality
We’re starting off the week with yet another addition to our collection of augmented reality goodness. We’ve already covered how these executions are becoming increasingly practical and increasingly delightful. The one thing we haven’t seen is an AR campaign that incorporates user-generated content, despite the seemingly obviously connection.
Well, thank you Cheez Doodles!
The brand has brought [...]
Behind Green Eyes
Now here’s an example of an online campaign done right: Green Eyed World. Take a moment to peruse the site, and notice how they managed to cram a ton of social networking / user generated content stuff in there without cluttering the hell out of the page.
For now, let’s go ahead and ignore the content [...]
When trying to ‘organically’ blend in with social…
When trying to ‘organically’ blend in with social networks, marketers regularly stick out like patronizing, brandspeak-laden, hard-selling sore thumbs (with an occassional exception). Ditto for most attempts at connecting with ‘the kids.’ As you can imagine, an attempt to do both of these at the same time will inevitably… work?
The Verb Yellowball project is an [...]
Here’s an excellent video that was tracked down b…
Here’s an excellent video that was tracked down by our friends at TRU (Teen Research Unlimited).
It’s hard to find a more poignant illustration of the optimism that defines today’s youth, especially in the age of Obama. The video also touches on a ton of trends that we’ve been tracking in The Source (particularly the new [...]
Check out our Inform session alumnus House Party …
Check out our Inform session alumnus House Party making headlines!
House Party helped Microsoft’s Xbox co-opt the former Tupperware Target (uh, moms) by co-ordinating about a thousand Xbox parties across the country. Greasing the wheel with a $150 worth of Xbox goodies (such as trivia game Scene It?, a 3-month subscription to Xbox Live, and Xbox Live points), [...]
For retailers with primarily teen clientele, it’s…
For retailers with primarily teen clientele, it’s crucial to recognize that shopping is an explicitly social activity for younguns in that age group. This is especially true for the 16-19 year old demo – they’ve got the keys to mom and dad’s car, but not a whole lot of places they can drive to.
Still, not [...]
For the teen / young adult demographic, we’ve rep…
For the teen / young adult demographic, we’ve repeatedly focused on their need to express themselves creatively. Unfortunately, we don’t always do such a great job coming up with particularly creative ways to message to this desire.
The above ad from LOVE for STA Travel and the other executions below do a fantastic job, though. Not only [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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