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Category Archives: Demographics
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
Look What Ya Did You Little Jerk!
Oof. Post-holiday party, it’s probably not the right day to continue our in-depth discussion about location-based services and shopper marketing applications. Nah, it’s the kind of day where we need something a little more lighthearted. Like, say, a retelling of … Continue reading
You darn kids, with your rollerblades and your disco music!
If you’ve caught yourself yelling phrases like “Get off my lawn!” or “Turn down that infernal racket,” it might be time for a quick refresher on today’s youth. A step in the right direction: spend ten minutes watching “We All … Continue reading
Gap Is Cool Again (At Least at One Store)
Man, when you see Gap pull off something as cool as this, it makes you wonder why the hell they so often end up in situations like this. Just in time for the holiday season, Gap tapped the folks at … Continue reading
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
Projection mapping hits the US! And it smells great!
Yes, yes, YES! After months (years?) of showing you amazing projection mapping projects from around the world, we’ve finally got a domestic example to share with you! U-S-A! U-S-A! U-S… wait, what? This projection was shown in London, too? Ah … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
I Like It… to Have a Legitimate Impact
“I like it on the couch…” “I like it on the kitchen chair…” “I like it on the kitchen stool…” Man, my Facebook friends like “it” on a lot of furniture. There’s a decent chance that these inexplicable statements have … Continue reading
Online Videos Should Be as Engaging as FCUK
Calm down, calm down – that rated-G title was just too easy to pass up. More importantly, lets look at the coup that these FCUKing guys have pulled off on YouTube. (Ok, ok, we won’t drive that joke into the ground.) … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading