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Category Archives: Demographics
Thees Mispelings Ar Fore Chairity
When we introduced the concept of Cause with Effect, we predicted that many smart marketers would focus their cause marketing efforts on educational problems. Admittedly, some of these solutions require some pretty complicated thinking, but there’s always room in this … Continue reading
Silly Rabbit, Egg Hunts Aren’t Just for Kids.
Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading
SXSWrapup (Part 10): Deep Thoughts
While we’ve covered a ton of ground in our SXSWrapups (click here to see where we left off), all that big picture thinking was just the beginning of all the brilliant ideas that were thrown around in Austin. Don’t worry … Continue reading
Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)
With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading
Upshot Smartshot #6: A Message to You Foodie (2011)
As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading
POTTY POSTING – A Message to You Foodie (2011)
We’re back with our latest Potty Posting, and it’s a tasty one – our annual foray into food trends! As always, a PDF of the posting is available here: A Message to You Foodie 2011 Please feel free to share … Continue reading
Patronage That’s Focused on the Details
Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading
Love the PLAYR, Love the Game
Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading
In the Mood for Something Small
We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading