Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next 12 months in digital. Okay, we’ll admit there were some benefits. Just let me get [...]

If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them. This [...]

From a marketer’s vantage point, few would argue that 2010′s biggest question goes something like this: As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity? Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience [...]

And we’re right. About trend #10 from our 10 Trends for 2010, that is. It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla campaign that fits the notion to a T. That notion, of course, warns of a [...]

A few loose ends, and some follow-up thoughts, on our latest Potty Posting. First things first: we admit that we conflated women and moms because of space limitations in the posting. (After all, we couldn’t fit in all our “little Billy” jokes if we had to spend valuable real estate qualifying every single statement.) We’ll [...]

Yes ma’am, it’s another Potty Posting! Once again, feel free to download and/or pass along the PDF version by clicking here: Mother Knows Best. The PDF includes more pictures like “Whistler’s Mommy Blogger” to the right. (That image, as well as the images in the posting, all come from Mike Licht at Flickr. Be sure [...]

This video is hardly the first entry in the “just how big will social media get?” debate, but it certainly amasses a compelling collection of data for the “social media is changing the world” camp. The video was created by Eric Qualman (who’s quite fortunate that his parents gave him a name that abbreviates to [...]

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site are basically re-purposed TV spots that fail to take advantage of the enormous versatility that [...]

Upshot’s latest Potty Posting is now up. A PDF version is available here for easy sharing and printing, or feel free to read a text-only version below (complete with linked content). Stay tuned this week for some more details on the topic, as well as a whole slew of great examples. But without further ado, [...]