Oh, Axe.
Love ‘em or hate ‘em, they admittedly do their one thing very, very well.
Take the ad to the right, for example. The print ad (from Uruguay) is for Axe’s line of Day and Night scents, with the tagline “One is suitable for general audiences. The other is not.”
To bring this idea to life, the [...]

I’ll admit it: Making prank phone calls may have been the high point of my junior high years (and yes, that says a lot). But, times have changed since my tutelage at the hands of the Jerky Boys. Caller ID, texting, cell phones, puppets, and “the greatest prank call ever” came together to sound the [...]

Hardees (a.k.a. Carl’s Jr. to us West-Coasters) has a new campaign out for their French Dip Thickburger, and boy are they laying it on thick. (“It” being the Frenchness.) But before you roll your eyes, they’ve actually got a lot going on here, so let’s dive in.
First, we’ve got the send-your-friend-a-message element called the “Parisian [...]

My oh my, does The Source endorse Charlie Murphy. And if a beer company can ramble on about “drinkability,” there’s no reason why Charlie Murphy’s “Leroy Smith” can’t school us on his “motivization” of Michael Jordan at getyourbasketballon.com, right?

But besides fawning over the Chappelle alum, let’s also point out that this is an excellent digital [...]

We’ve seen tons of the “moderation” messaging from alcohol companies, but generally remember very few of these spots (probably because they’re coming off a wee bit heavy handed).
Going a wee bit in the opposite direction, the UK government threw a guy on the street to ask people (err, really just blokes “dudes”) if they’d

I know y’all think we’re crazy with our “dudes like to publicly trash their friends” rants, but…
Oberto Sausage Company has picked up 259,454 sweepstakes entries and a surging number of opt-ins during a mobile-and-micro-site campaign for its beef jerky product line that relied on good-natured taunts among male friends.

Now that you’ve had a chance to dive into our recent Potty Posting (and the follow-up), let’s get right into the examples of dude-tastic viral executions.

Even though the image of dancing Upshotters is probably permanently burned into your minds, we’ll try to move forward with some unresolved business from yesterday’s posting.
First things first. Maybe a few of you read yesterday’s posting and thought, “But I know guys who aren’t like the ones you described!” Well… of course you do! Like [...]

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Yes, the video above really does feature dudes doing the Chippendale’s thing, so if you’re not into it, please don’t watch. (Why not check out some random awesomeness instead?)
And in case you’re wondering just what the &$#@ is going on here, you must have missed our latest Potty Posting.

Upshot’s latest Potty Posting is now up. A PDF version is available here for easy sharing and printing, or feel free to read a text-only version below (complete with linked content).
Stay tuned this week for some more details on the topic, as well as a whole slew of great examples. But without further ado, onto [...]