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Category Archives: Men
Shopping Pops with Chopping Blocks (Infographic)
Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Silly Rabbit, Egg Hunts Aren’t Just for Kids.
Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading
Love the PLAYR, Love the Game
Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading
Projection mapping hits the US! And it smells great!
Yes, yes, YES! After months (years?) of showing you amazing projection mapping projects from around the world, we’ve finally got a domestic example to share with you! U-S-A! U-S-A! U-S… wait, what? This projection was shown in London, too? Ah … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading
Snoop Dogg Smokes a Live Streaming Video Record
Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a … Continue reading
Sensory Indulgence, Courtesy of Dita von Teese
Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. … Continue reading
Upshot Smartshot #2: Radical Demography
Thanks to everyone who attended Upshot’s second Smartshot webinar! For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted … Continue reading
Where Can You Go to Interact with the Ladies?
Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely … Continue reading