If only they did this with Chutes and Ladders!
This is guaranteed to bring a smile to your face.
To celebrate the 60th anniversary of the Candyland board game, Hasbro brought the game to life on San Francisco’s Lombard Street, a.k.a. the car bumper’s mortal enemy.
In a nice gesture, the game was played by teams of kids from the UCSF Children’s Hospital, with desserts awaiting [...]
Smarter Travel, Thanks to Smarter Phones
Since we sparked a lot of interest with Friday’s post on marketing “free” in the travel industry, we’ll spend one more day dipping into some other innovative (although not necessarily free) marketing examples from the world of travel.
We’ve already talked about smart companies bringing past travelers into the planning process, but when the kiddies are [...]
You can do better than a pillow mint!
Time to wrap up our discussion of Chris Anderson’s study of free stuff.
After this week, I think we can safely agree that there’s money to be made in free goods and services. (Need to catch up? Click here to start from the beginning). But, one of Anderson’s categories of “free” has particular relevance [...]
Continued...When trying to ‘organically’ blend in with social…
When trying to ‘organically’ blend in with social networks, marketers regularly stick out like patronizing, brandspeak-laden, hard-selling sore thumbs (with an occassional exception). Ditto for most attempts at connecting with ‘the kids.’ As you can imagine, an attempt to do both of these at the same time will inevitably… work?
The Verb Yellowball project is an [...]
Time to check out some packaging goodness from ar…
Time to check out some packaging goodness from around the world…
The above 4-pack from the Netherlands’ 4XProeven folds out into a board game that’s focused on helping break down the barriers to wine tasting. The labels are initially hidden from view, while a pamphlet explains the basic elements of wine tasting to the players (it’s [...]
Suggest Something Awesome
Content so awesome, it needs its own box
- Who knew that the men of Upshot were so well-toned?
May 20, 2009 - When You’re Right, You’re Right.
January 20, 2010 - A Surprise in the Mail
February 12, 2010 - 10 Trends For 2010
January 11, 2010 - Q: What do consumers really want from brands on social media?
February 16, 2010
- There IS Music at SXSW Interactive
March 11, 2010 - Location and Codes and Maps. Oh My!
March 10, 2010 - Immerse Yourself in Salsa
March 10, 2010 - QR Codes Gaining QRedibility
March 9, 2010 - 5 Comments - The Place To Be: Location Based Services
March 8, 2010
- I'd recommend checking out this example from Tung's aforementioned blog: http://mobilemediamarketing.posterous.com/la-candy-how-harper-collins-used-qr-codes-to-0 Harper Teen's QR codes "allowed users to watch a video, read a portion of the book [L.A. Candy], share it with a friend or buy the book." Like we've stressed, this is good CONTENT! by Brian Asner
- Some more follow-up from Ad Age: http://adage.com/article?article_id=142338 by Brian Asner
- Hi Tung, Thanks for the comment - you've got a couple of QR examples on your blog that were new to us. If you have any other examples or case studies that you'd like to send our way, please do and we'll get them up on the blog! -Brian by Brian Asner
- Hi Brian, Fantastic write up of the ways we can really push the potential of QR Codes, it's a shame that more people don't seek out creative ways of engaging the audience. An example of your point: # Hide clues for a scavenger hunt amidst QR codes placed in various locations. http://mobilemediamarketing.posterous.com/adding-qr-codes-for-a-valentines-adventure I work with QMCODES, who are assisting SXSW by Tung
- MAN. WE. CALLED. THAT. Bing managed to gain over 300,000 Facebook fans in a single day, just by offering FarmVille cash for users who fanned the brand. http://tinyurl.com/ydpzn2b by Brian Asner
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