This is guaranteed to bring a smile to your face.
To celebrate the 60th anniversary of the Candyland board game, Hasbro brought the game to life on San Francisco’s Lombard Street, a.k.a. the car bumper’s mortal enemy.
In a nice gesture, the game was played by teams of kids from the UCSF Children’s Hospital, with desserts awaiting [...]

Since we sparked a lot of interest with Friday’s post on marketing “free” in the travel industry, we’ll spend one more day dipping into some other innovative (although not necessarily free) marketing examples from the world of travel.
We’ve already talked about smart companies bringing past travelers into the planning process, but when the kiddies are [...]

Time to wrap up our discussion of Chris Anderson’s study of free stuff.

After this  week, I think we can safely agree that there’s money to be made in free goods and services. (Need to catch up? Click here to start from the beginning). But, one of Anderson’s categories of “free” has particular relevance [...]

When trying to ‘organically’ blend in with social networks, marketers regularly stick out like patronizing, brandspeak-laden, hard-selling sore thumbs (with an occassional exception). Ditto for most attempts at connecting with ‘the kids.’ As you can imagine, an attempt to do both of these at the same time will inevitably… work?
The Verb Yellowball project is an [...]

Time to check out some packaging goodness from around the world…
The above 4-pack from the Netherlands’ 4XProeven folds out into a board game that’s focused on helping break down the barriers to wine tasting. The labels are initially hidden from view, while a pamphlet explains the basic elements of wine tasting to the players (it’s [...]