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Category Archives: Gen Y / Millenials
Gap Is Cool Again (At Least at One Store)
Man, when you see Gap pull off something as cool as this, it makes you wonder why the hell they so often end up in situations like this. Just in time for the holiday season, Gap tapped the folks at … Continue reading
“Like” On Location
In the six months since we first covered Facebook’s social plugins and instant personalization features, over two million sites have implemented these services. It’s safe to say that Facebook’s little experiment is going well. But while the Like button has … Continue reading
Betting On (and Against) Online Videos
Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading
It’s Hard to Be Naughty when You’re Busy Being Silly
Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social … Continue reading
Upshot Smartshot #2: Radical Demography
Thanks to everyone who attended Upshot’s second Smartshot webinar! For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted … Continue reading
POTTY POSTING – Totally Radical Demography
Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available … Continue reading
Where Can You Go to Interact with the Ladies?
Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely … Continue reading
When You’re Right, You’re Right.
And we’re right. About trend #10 from our 10 Trends for 2010, that is. It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla … Continue reading
That’s a bold statement.
This video is hardly the first entry in the “just how big will social media get?” debate, but it certainly amasses a compelling collection of data for the “social media is changing the world” camp. The video was created by … Continue reading