And we’re right. About trend #10 from our 10 Trends for 2010, that is.
It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla campaign that fits the notion to a T. That notion, of course, warns of a consumer [...]

We know we’ve been frequently writing about augmented reality over the last few months, and were thinking of toning down the mentions until we saw the Burger King display ad captured here. If you’re like us, you instantly smacked your head, saying, “That was such a friggin’ obvious idea that I can’t believe we didn’t [...]

This video is hardly the first entry in the “just how big will social media get?” debate, but it certainly amasses a compelling collection of data for the “social media is changing the world” camp.
The video was created by Eric Qualman (who’s quite fortunate that his parents gave him a name that abbreviates to “equalman”), [...]

When we talk about  innovative digital marketing, we always trot out the same handful of brands as examples: your Burger Kings, your Nikes, your Zapposes, your Kraft Miracle Whips. Wait, what?
Miracle Whip recently launched a full frontal assault on mayo via a series of outdoor ads, confrontationally calling out their condiment competitor for being, well… [...]

Behold, the new iPhone 3GS. Surely you’ve heard/seen/read about the hoopla.
But Ad Age does a nice job breaking down exactly what this means for us as marketers. The big takeaways:

built in location-based technology allows for geo-targeted ads and applications

a digital compass tells users which direction they’re facing, and automatically orients maps to that direction. For [...]

I know y’all think we’re crazy with our “dudes like to publicly trash their friends” rants, but…
Oberto Sausage Company has picked up 259,454 sweepstakes entries and a surging number of opt-ins during a mobile-and-micro-site campaign for its beef jerky product line that relied on good-natured taunts among male friends.

Now here’s an example of an online campaign done right: Green Eyed World. Take a moment to peruse the site, and notice how they managed to cram a ton of social networking / user generated content stuff in there without cluttering the hell out of the page.
For now, let’s go ahead and ignore the content [...]

For the teen / young adult demographic, we’ve repeatedly focused on their need to express themselves creatively. Unfortunately, we don’t always do such a great job coming up with particularly creative ways to message to this desire.
The above ad from LOVE for STA Travel and the other executions below do a fantastic job, though. Not only [...]