Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social experiments” ourselves here at Upshot, and they often make for fun bits of trivia after [...]

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available for sharing and perusal right here: Totally Radical Demography. But, if you’d prefer a text-only [...]

Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely social manner.” But, as the web increasingly moves onto mobile devices, we’d expect these numbers [...]

And we’re right. About trend #10 from our 10 Trends for 2010, that is. It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla campaign that fits the notion to a T. That notion, of course, warns of a [...]

This video is hardly the first entry in the “just how big will social media get?” debate, but it certainly amasses a compelling collection of data for the “social media is changing the world” camp. The video was created by Eric Qualman (who’s quite fortunate that his parents gave him a name that abbreviates to [...]