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Category Archives: Gen Y / Millenials
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Want to build some brand street cred? Just start a record label.
Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading
Silly Rabbit, Egg Hunts Aren’t Just for Kids.
Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading
Patronage That’s Focused on the Details
Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading
Love the PLAYR, Love the Game
Well, this kind of blows my old Super Nintendo soccer game out of the water. Check out the trailer above for I AM PLAYR, a game that’s currently in development, but slated for a beta release this year. There’s a … Continue reading
In the Mood for Something Small
We’ve blown through a slew of Sized Right examples in our trends report and Smartshot webinar, covering an admittedly wide range of applications. After all, Sized Right is our most versatile trend for 2011, with implications in-store, at home, in … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
Best of 2010 on The Awesome Blog – Part 1
Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading
You darn kids, with your rollerblades and your disco music!
If you’ve caught yourself yelling phrases like “Get off my lawn!” or “Turn down that infernal racket,” it might be time for a quick refresher on today’s youth. A step in the right direction: spend ten minutes watching “We All … Continue reading
Gap Is Cool Again (At Least at One Store)
Man, when you see Gap pull off something as cool as this, it makes you wonder why the hell they so often end up in situations like this. Just in time for the holiday season, Gap tapped the folks at … Continue reading