Category Archives: Gen X

Sociocultural Trends April 26, 2011

Silly Rabbit, Egg Hunts Aren’t Just for Kids.

Today’s post is by Jaclyn Gordyan. Senior Art Director and perpetually curious mind, discover more about her at Upshot’s main site. Follow Jaclyn on Twitter @JGordyan. All the Peeps, Jelly Bellys and Cadbury Creme Eggs have been eaten. So what’s … Continue reading →

Sociocultural Trends March 24, 2011

Cracking the Code – Upshot’s Guide to Mobile Barcodes (Infographic)

With marketers and the masses coming around on barcode marketing, we decided to clear the air about which barcodes are most appropriate for particular marketing campaigns, the growth of the barcode marketing category, and where to find additional resources about … Continue reading →

Marketing December 20, 2010

Best of 2010 on The Awesome Blog – Part 1

Well, we’ve reached the end of another year of marketing madness, and The Awesome Blog has been there to guide you along the way. As you begin to take stock of 2010 and think about where you want to head … Continue reading →

Sociocultural Trends December 17, 2010

Look What Ya Did You Little Jerk!

Oof. Post-holiday party, it’s probably not the right day to continue our in-depth discussion about location-based services and shopper marketing applications. Nah, it’s the kind of day where we need something a little more lighthearted. Like, say, a retelling of … Continue reading →

Marketing August 26, 2010

Radically Accurate Demography

We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in … Continue reading →

Demographics June 11, 2010

Upshot Smartshot #2: Radical Demography

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted … Continue reading →

Demographics June 1, 2010

POTTY POSTING – Totally Radical Demography

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available … Continue reading →

Demographics May 4, 2010

Where Can You Go to Interact with the Ladies?

Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely … Continue reading →

Marketing May 29, 2009

The Choice of a (Formerly) New Generation

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site … Continue reading →