We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available for sharing and perusal right here: Totally Radical Demography. But, if you’d prefer a text-only [...]

Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely social manner.” But, as the web increasingly moves onto mobile devices, we’d expect these numbers [...]

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site are basically re-purposed TV spots that fail to take advantage of the enormous versatility that [...]