Archive for the ‘Boomers’ Category

Radically Accurate Demography

We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

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Upshot Smartshot #2: Radical Demography

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

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Don’t Forget to Friend Your Mother

As we’ve said so many, many times, your mom is a fan of social media. (Relax, that’s all we’re saying about your mom!) So, we’re relieved to see a number of brands recognizing this fact as Mother’s Day arrives this weekend. You didn’t forget, did you? If so, not to worry – Teleflora can send [...]

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