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Category Archives: Demographics
The Future is Mobile Payment: Or How I Learned to Stop Worrying and Love NFC
Want to make a purchase? Disappointed by our severely uncool current payment options? Debit and credit cards are so last year. Checks have all but crossed the line into social taboo. And cash is basically, like, archaic. Ugh, it’s like … Continue reading
Gender Bender and The Richer Sex
Call us geeks, but the trends team at Upshot can get pretty enthusiastic about demographic statistics. US Census Bureau, Roper GfK, Bureau of Labor Statistics, and don’t even get us started on our love of the Pew Research Center! We’re … Continue reading
Potty Posting: How Brands Can Use Pinterest to Spark Her Fire
Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading
Find Your Brand’s Love Connection on Pinterest
Valentine’s Day marketing can be really cheesy. Hearts, balloons, flowers, chocolate, teddy bears, 2-for-1 coupons… It’s nice and all, but is that what your target really wants, or is it what a hackneyed, old-fashioned marketing campaign wants you to think … Continue reading
Potty Posting: Celebrating A Diverse & Changing Food Culture
Our latest Potty Posting is here! With a keen eye for changing food cultures and the trends that follow them, we’ll take a look at why 2012 is shaping up to be a delicious year. The New Nostalgia. Yes, … Continue reading
Shopping Pops with Chopping Blocks (Infographic)
Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading
American Apparel Makes “Weighty” Decision
American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading
OMG! Your Klout is Showing!
Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
Want to build some brand street cred? Just start a record label.
Brands dabbling in the music publishing arena is nothing new. Starbucks has been playing in the space for over a decade with their Hear Music label, and countless brand promotions have backed artists, tours, and exclusive releases. Where back in … Continue reading