We hate to say we told you so, but… wait a minute, we LOVE telling you we told you so! In our Smartshot webinar on Radical Demography, we told you about four dramatic demographic shifts that need to be in marketers’ peripheral vision, including “DINK” (dual income, no kids) households and multigenerational households. Well, guess [...]

Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a Ustream record in the process). And what was this cinematic masterpiece that riveted an audience [...]

Let’s acknowledge this right off the bat: this is a silly idea. A “naughty” experiment? From Volvo?? Puh-lease. You’re no Axe. But, if we remove this ridiculous premise, there’s actually something salvageable from this campaign. We’ve thrown around some “social experiments” ourselves here at Upshot, and they often make for fun bits of trivia after [...]

Many of our conversations about Immersive Sensory Experiences have focused on physical experiences: 3D projections, gesture-response technologies, and other interactive tactics that completely indulge the senses. But, there’s no reason to think these principles are restricted to the offline world. While touch, smell, and taste are (hopefully) inaccessible online, clever digital marketers can still take [...]

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available for sharing and perusal right here: Totally Radical Demography. But, if you’d prefer a text-only [...]

As we’ve said so many, many times, your mom is a fan of social media. (Relax, that’s all we’re saying about your mom!) So, we’re relieved to see a number of brands recognizing this fact as Mother’s Day arrives this weekend. You didn’t forget, did you? If so, not to worry – Teleflora can send [...]

Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely social manner.” But, as the web increasingly moves onto mobile devices, we’d expect these numbers [...]

While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the right time to officially add an Augmented Reality category to the Technology menu above.) As [...]

So, we’ve covered mobile. We’ve encouraged gaming. We reminded you about online video. We’ve emphasized location. What if there was some place on the internet where all of these tech trends might converge? A single touchpoint to rule them all? Oh, it’s social networking? How anticlimactic. While some attendees are still whining about the lack [...]