If you’ve been keeping up to speed on The Awesome Blog, you’re well aware that casual games are a compelling avenue for targeting women. If your brand has come around on the idea and is ready to take the plunge, they’ll obviously want to know which casual gaming is the right match for them.
This article [...]

Wait, we’re talking about online gaming?
Oh, we thought this was going somewhere else.
Well then, how about a follow up on couple of relevant Potty Postings from a few months ago? We had touched upon the popularity of online gaming among women, and a recent study from Q Interactive and Engage Expo provides us with some [...]

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]

And we’re right. About trend #10 from our 10 Trends for 2010, that is.
It’s as if Coca-Cola read our trend deck, fell in love with the notion of Delighting Consumers with Hidden Surprises, and came up with a guerilla campaign that fits the notion to a T. That notion, of course, warns of a consumer [...]

Oh, Axe.
Love ‘em or hate ‘em, they admittedly do their one thing very, very well.
Take the ad to the right, for example. The print ad (from Uruguay) is for Axe’s line of Day and Night scents, with the tagline “One is suitable for general audiences. The other is not.”
To bring this idea to life, the [...]

Continuing our discussion from the last post…
In our Potty Posting, we advised against exclusively targeting the big-time mommy bloggers. Of course, partnering with them is a wise investment when done properly, and for appropriate brands. To keep tabs on the heavy hitters, check out this list of the Top 20 bloggers. Better yet, sift through [...]

A few loose ends, and some follow-up thoughts, on our latest Potty Posting.
First things first: we admit that we conflated women and moms because of space limitations in the posting. (After all, we couldn’t fit in all our “little Billy” jokes if we had to spend valuable real estate qualifying every single statement.) We’ll be [...]

Yes ma’am, it’s another Potty Posting! Once again, feel free to download and/or pass along the PDF version by clicking here: Mother Knows Best.
The PDF includes more pictures like “Whistler’s Mommy Blogger” to the right. (That image, as well as the images in the posting, all come from Mike Licht at Flickr. Be sure to [...]

We know we’ve been frequently writing about augmented reality over the last few months, and were thinking of toning down the mentions until we saw the Burger King display ad captured here. If you’re like us, you instantly smacked your head, saying, “That was such a friggin’ obvious idea that I can’t believe we didn’t [...]

We’re starting off the week with yet another addition to our collection of augmented reality goodness. We’ve already covered how these executions are becoming increasingly practical and increasingly delightful. The one thing we haven’t seen is an AR campaign that incorporates user-generated content, despite the seemingly obviously connection.
Well, thank you Cheez Doodles!
The brand has brought [...]