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Category Archives: Travel
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading
Checking-in with foursquare
With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no … Continue reading
Why the iPad Might Put Your Concierge out of Work
In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than … Continue reading
What’s Better Than Monitoring Online Complaints?
In our 10 Trends for 2010, we cautioned brands to be wary of the rise of Consumer Controlled Conversations. Now that consumers had become comfortable “expressing themselves” online, we felt they would increasingly use their (digital) voices to demand accountability, … Continue reading
Coke’s Promoted Twitter Trend Worked! I Think.
If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take … Continue reading
Upshot Smartshot #2: Radical Demography
Thanks to everyone who attended Upshot’s second Smartshot webinar! For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted … Continue reading
POTTY POSTING – Totally Radical Demography
Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available … Continue reading
Augmenting Your Wrists, Trips, and Krakens
As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their … Continue reading
POTTY POSTING – What the Web Will Be Like with Facebook’s “Like”
Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a … Continue reading
Putting “Delighting Consumers with Hidden Surprises” to Work
Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and … Continue reading