Category Archives: Travel

Marketing October 19, 2011

Travel and the Evolving Experience Marketplace

As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading →

Clients September 22, 2011

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading →

Clients September 14, 2011

Is a Website Crashing Good or Bad For a Promotion?

Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading →

Clients September 12, 2011

OMG! Your Klout is Showing!

Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading →

Clients August 31, 2011

Word-of-Mouth: Who’s Talking and What Are They Talking About?

The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading →

Marketing August 16, 2011

B2B Marketing Has an Image Problem.

For the most part, B2B marketing has a bad reputation as a strategic and creative wasteland for good reasons. It is. When marketing folk think of B2B, they think of badly art directed clichés and smiling business people projecting blatant, … Continue reading →

Marketing March 21, 2011

SXSWrapup (Part 3): The Location Story

Ok, back to where we left off with our SXSW coverage. As we discussed in our earlier “killer app” conversation, the real focus of this year’s SXSW was getting previous years’ breakouts to iterate and ramp up to a place … Continue reading →

Sociocultural Trends March 15, 2011

SXSWrapup (Part 2): The (Sort-Of) Killer App

In Part 1 of our SXSWrapup, we noted that despite the annual hype-fest and prognostications for every SXSW, there really wasn’t “a killer app” coming out of this year’s conference. To give that statement some context, think about the two … Continue reading →

Marketing March 10, 2011

SXSWarmup

[UPDATE: For more information on the foursquare / American Express partnership mentioned at the bottom of this post, click here.] SXSW Interactive starts tomorrow, which means the battle for blogosphere buzz will be starting shortly… ah, hell, it’s already been … Continue reading →

Marketing February 23, 2011

Cruising for Your Health

All of our conversations about Primitive Simplicity essentially come back to a single sentiment: the growing suspicion that our fancy-pants societal progress generates its fair share of unintended, negative consequences. As such, more consumers are starting to believe that the … Continue reading →