Archive for the ‘Travel’ Category

Checking-in without foursquare

Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

Continued...

Checking-in with foursquare

With Facebook recently unveiling their own location-based service, the press has itself in a tizzy trying to wrap its head around the impending arrival of the year of location. Y’know, the one we called out back in March. But no worries, we’re glad you’re all coming around. In fact, we’re going to spend the next [...]

Continued...

Why the iPad Might Put Your Concierge out of Work

In last week’s look at how Consumer Controlled Conversations are impacting the hospitality industry, we mentioned that it’s a great idea to monitor and respond to the social media conversations of current guests. Of course, the only thing better than monitoring and responding is proactively influencing these conversations. To do this, you could follow the [...]

Continued...

What’s Better Than Monitoring Online Complaints?

In our 10 Trends for 2010, we cautioned brands to be wary of the rise of Consumer Controlled Conversations. Now that consumers had become comfortable “expressing themselves” online, we felt they would increasingly use their (digital) voices to demand accountability, immediate assistance, flawless customer service, and other perks from brands and retailers. So, it’s not [...]

Continued...

Coke’s Promoted Twitter Trend Worked! I Think.

If you’re struggling to make sense of Twitter’s advertising system, that’s understandable. They’ve rolled out a handful of tweaks with little press, and brands are celebrating the results without a whole lot of context. So, let’s step back and take a look at the two primary options for advertising on Twitter (at least for now): [...]

Continued...

Upshot Smartshot #2: Radical Demography

Thanks to everyone who attended Upshot’s second Smartshot webinar!  For those that missed it (or just want to see it again), we’ve posted the webinar in two pieces above. Don’t forget: we also covered the topic in a more lighthearted manner in our latest Potty Posting, which is available here. Be sure to follow Upshot [...]

Continued...

POTTY POSTING – Totally Radical Demography

Lucky you – it’s time for another Potty Posting! This time, we follow up on #8 from our 10 Trends for 2010 and take a deeper look into the concept of Radical Demography. As always, a PDF version is available for sharing and perusal right here: Totally Radical Demography. But, if you’d prefer a text-only [...]

Continued...

Augmenting Your Wrists, Trips, and Krakens

As marketers continue to find practical applications for augmented reality, we continue to send them your way. In the first video on the right, Swiss watch brand Tissot demos an AR application that lets you see how 28 of their watches look on your own wrist. After all, it’s not like you’re really buying these [...]

Continued...

POTTY POSTING – What the Web Will Be Like with Facebook’s “Like”

Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a text-only version, keep reading below. And if you like the post, be sure to “Like” [...]

Continued...

Putting “Delighting Consumers with Hidden Surprises” to Work

Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and would instead look to deliver small happiness in unexpected ways. However, we recognized that this [...]

Continued...

Suggest Something Awesome

  1. (required)
  2. (valid email required)
 

cforms contact form by delicious:days

Content so awesome, it needs its own box