With only four days until SXSW (which we’ll be tracking live at our Twitter profile – follow us!), the hottest tech services are primping in order to make a good impression in Austin. And, with a slew of SXSW sessions covering location-based services, the leading LBS vendors are clearly doubling-down.
For starters, let’s check-in with Foursquare, [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

Admittedly, there hasn’t been a whole lot of good press for Yahoo! of late. Even the normally even-tempered coverage on Ad Age sounds more like something from Adrants when dissing Yahoo’s new Y!ou campaign and homepage design.
Yet, Ad Age’s recent coverage of Yahoo!’s holiday marketing stunt is appropriately balanced, and calls out a number of [...]

Any frequent reader of The Awesome Blog knows we’re big fans of Yelp’s Monocle app, one of many instances where online-offline convergence brings unprecedented convenience right to consumers’ fingertips. Still, we’re willing to acknowledge that some folks feel that apps like these actually inhibit our decision-making by presenting too much information (a problem known as [...]

Yup, pretty much what the title says.
The Grain Edit blog has pulled together a series of travel posters from the 1950s-1970s that will alternately make you chuckle and/or want to get the hell out of town (although today’s not-so-bad weather is helping with the latter).
Check out the collection for yourself here.

Following Monday’s fantastic example of augmented reality, we felt it was a good time to check in and see how other brands were applying this red-hot technology.
We’ve previously pointed out that folks like the USPS are finding practical uses for this shiny new tactic, and the blokes across the pond have taken note.  Although it’s [...]

You’ve always told yourself that you needed to go abroad to find inspiration. You see paintings like Bill Guffey’s work (pictured to the right), and get frustrated that globetrotters like him get to frolic through the French countryside while your only subjects are the Wiener’s Circle and a sort of brownish-green river.
Oh, but then you [...]

One of the many brilliant moves that Amazon’s made over the years was the integration of a “recommender system,” a.k.a. the algorithm that says “if you like Ann Coulter, you may also like this recording of a pack of coyotes fighting a pack of hyenas in an enormous blender.” While these systems have dramatically improved [...]

For years, we’ve all given lip-service to the idea that consumers really want to chill out, but have a hard time doing so. They want to unplug from their fast-paced, high-tech, everyday experiences. Consumers see their homes primarily as “private retreats where I can relax” (1), and relaxation is the number one priority when Americans [...]

With all the back-and-forth about whether “Free” works, we may be overlooking the fact that there’s more to Free than just giving things away (in fact, Anderson expressly states this in his argument). Letting consumers try a service/product for free for a limited amount of time is often enough of a gesture to make [...]