Category Archives: Clients

Clients August 26, 2011

Projection Cleans Up, Fills In, and Trips Out

A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading →

Clients August 17, 2011

Pick Upshot for SXSW Interactive 2012!

It’s that time again, where the brightest minds in the interactive world vie for a handful of spots at SXSW Interactive 2012. And we’re sure you’ll agree that SXSW is the perfect venue for Upshot to share our own interactive … Continue reading →

Marketing August 16, 2011

B2B Marketing Has an Image Problem.

For the most part, B2B marketing has a bad reputation as a strategic and creative wasteland for good reasons. It is. When marketing folk think of B2B, they think of badly art directed clichés and smiling business people projecting blatant, … Continue reading →

Marketing August 12, 2011

Friday Fun: Eight Topics Making Us Happy This Week.

I took a lap around the office yesterday afternoon and asked Upshotters what’s making them happy (in marketing) this week. Here’s what they had to say. 1. Temporary urbanism. It’s the new term for pop-up retail. We love pop-up retail. … Continue reading →

Clients August 11, 2011

The Worldwide Web Turned Twenty—What Have We Learned?

Yep, it’s true. The Worldwide Web is no longer a teenager—it turned twenty this past Saturday, August 6, and has made quite a legacy in a short amount of time. The Web has changed the way we do things, from … Continue reading →

Clients August 5, 2011

Friday Fun: Marketing Speak – What did they say?

Earlier this week someone asked me what a “deck” was. It got me thinking about where that term came from. And then about all the other industry and internal phrases we use that most “real people” wouldn’t know what the … Continue reading →

Clients August 1, 2011

Marketing Your Mojo (Part 3)

Click Mojo Matters to read Part 1 of this series or click Mojo Companies to read Part 2.   Are you a mojo company?  If you are, do you effectively market that mojo?  If not, do you want to be?’ … Continue reading →

Marketing July 29, 2011

Judging Spokespeople – You Can Too!

It’s Friday. Let’s not get complicated here, but we can still try to learn a thing or two. My topic of choice—the spokesperson. You gotta love how the typical spokesperson has evolved over the years. Even the word has evolved … Continue reading →

Marketing July 27, 2011

Kraft Mac ’N Cheese Wants to Know What Makes You Smile

Why just “like” something that made you LOL or ROFLUYCBA,D*, when you can smile at it? Literally. Introducing: Kraft Smile Tagging! Because I know we’ve all got places to be and stuff to sell, here’s my short but sweet explanation … Continue reading →

Marketing July 25, 2011

Mojo Companies (Part 2)

To read Part 1 of this series—Why Mojo Matters—click here. When you look at the companies who best market their mojo, it might seem as though they don’t have much in common. But regardless of their industry, or whether they … Continue reading →