The image to the right comes from a new campaign called “Think About…,”  which matches this phrase with some unintimidating and accessible suggestions. For instance, one reads, “Think about… adopting a pet – who needs a boyfriend anyway?”
This is just the kind of messaging we’d expect from a retailer known for meeting practical everyday needs.
Wait, [...]

Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some of the campaigns on the list took on a decidedly narrow mission, such as AmEx’s [...]

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]