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Category Archives: Health and Beauty
Buy Milk and TP While Waiting on the Train? Sure, Why Not.
Last year, a virtual grocery store in a South Korea subway station debuted and let consumers scan a QR code to purchase hundreds of common items straight from their smartphones. With the ability to have orders delivered straight to consumers’ … Continue reading
Gender Bender and The Richer Sex
Call us geeks, but the trends team at Upshot can get pretty enthusiastic about demographic statistics. US Census Bureau, Roper GfK, Bureau of Labor Statistics, and don’t even get us started on our love of the Pew Research Center! We’re … Continue reading
Mad Men and Human Insights
With anticipation growing for the new season of AMC’s hit series Mad Men, the show is garnering discussion about everything from whether Sterling Cooper Draper Pryce would survive in today’s age of advertising to how the civil rights movement complicates … Continue reading
Potty Posting: How Brands Can Use Pinterest to Spark Her Fire
Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading
New Movie Service May Tugg on Your Heartstrings
There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading
The Great Recession Hasn’t Changed Consumers’ Drive to Consume
Today’s conventional wisdom says the Great Recession has permanently changed the way the American consumer will shop and consume; I don’t agree. Whoever is right, it’s an issue that will affect marketing for the next decade or more. The argument … Continue reading
What will it take for YOU to go CASH-LESS?
I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading
American Apparel Makes “Weighty” Decision
American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading
Visual Bookmarking, That’s Pinterest-ing!
It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading
Is a Website Crashing Good or Bad For a Promotion?
Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading