Despite proclamations that we live in an on-demand, instantly accessible world, we nevertheless continue to find ourselves waiting around. Waiting in line. Waiting in traffic. Waiting for downloads. Just… waiting. Thankfully, all that waiting’s become far more tolerable with the ability to entertain ourselves via mobile devices, ubiquitous media, and a slew of immersive sensory [...]

We generally try to be modest ’round here, but if you’ll indulge us for a moment… Have you seen the new site for P&G’s Smart Beauty Buys? Forgive me for staring but you are looking gooood. The site, housed at www.smartbeautybuys.ca, aggregates real (yes, unpaid) reviews from Canadian women for a number of new beauty [...]

In our discussions about inserting gaming into everyday life, we’ve spent a good chunk of time discussing Volkswagen’s “Fun Theory” campaign. That effort included a user-generated component, where folks could suggest tasks that would be improved through gaming mechanisms. The video to the right was the winning submission, and asked: Can we get more people [...]

While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the right time to officially add an Augmented Reality category to the Technology menu above.) As [...]

Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some of the campaigns on the list took on a decidedly narrow mission, such as AmEx’s [...]

From a marketer’s vantage point, few would argue that 2010′s biggest question goes something like this: As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity? Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience [...]