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Category Archives: CPGs
War on Whiners Gets Real
Over the past half-year, you’ve probably seen the buzzed-about “Crunch Is Calling” campaign from Wheat Thins, in which they pounce upon unsuspecting Twitter users who’ve shared their love of the brand. The best-known spot is presumably the one where a … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
Best of 2010 on The Awesome Blog – Part 3
Well, this is it for us in 2010. To tide you over until January, we’ve been taking a look back at the best of the blog in 2010. (In case you missed ‘em, here are parts one and two.) And … Continue reading
Life in The OOC, Coming to Life – Part 2
(For Part 1 of this post – on how Gap used foursquare in their interactive banner ads – click here.) While the aforementioned Gap partnership is a smart move by foursquare, it’s small potatoes compared to what they’re currently testing … Continue reading
Giving Credit Where Credit Is Due
You know that we’re generally pretty positive here on the Awesome Blog, but every once in a while, we’ve got some criticisms that we need to get off our chest. All’s fair in love and marketing, after all. But these … Continue reading
Rise of the Machines
Since we mentioned vending machines in our latest Potty Posting, it struck us as a good time to catch up on what’s pending in the world of vending. Believe it or not, it’s quite the happening place to be. Part … Continue reading
Projections + Projectile People = Party
As much as we love projections here at The Awesome Blog, we would’ve shared this “Off the Planet” exhibition from Red Bull simply because we haven’t previously passed along a projection on snow (although we have seen just about everything … Continue reading
POTTY POSTING – Set the Ex-Sample
No trick-or-treating required; we’ve got some sweet candy for your brain, in the form of our latest Potty Posting! Following up on our most recent Smartshot, in which we tackled the best practices for world-rocking sampling, this Posting presents you … Continue reading
Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!
Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading
POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?
What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading