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Category Archives: Beer, Wine, and Spirits
Pacifico Quenches Our Thirst for QR Codes
After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of … Continue reading
POTTY POSTING – Code Read
That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. … Continue reading
Upshot Smartshot #3: QRacking the QR Code
Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of … Continue reading
The Great QRollout Continues
We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy … Continue reading
Corona’s Blue Bottles, Mexico’s White Beaches
Sorry about the posting delays – we’ve been a bit swamped over here. Man, we could use a vacation. Speaking of which, have you seen Upshot’s work on the new Corona “Win a Beach Getaway” campaign? Click here to be … Continue reading
Odd Couples
We’re quite happy to see that beer-food pairings have completely taken off, since the combination tends to result in pure deliciousness. (Personally, I’d be touting Negra-Modelo-and-chocolate pairings even if they weren’t a client.) Naturally, proponents of beer pairings should be … Continue reading
Sometimes, Reality Needs a Little Augmentation
While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the … Continue reading
SXSW Dispatch, Part 10: Tying Up the Loose Ends
Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on … Continue reading
SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away
With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has … Continue reading
QR Codes Gaining QRedibility
You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away! We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep … Continue reading