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Category Archives: Beer, Wine, and Spirits
Word-of-Mouth: Who’s Talking and What Are They Talking About?
The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading
B2B Marketing Has an Image Problem.
For the most part, B2B marketing has a bad reputation as a strategic and creative wasteland for good reasons. It is. When marketing folk think of B2B, they think of badly art directed clichés and smiling business people projecting blatant, … Continue reading
POTTY POSTING – Twitterphobics Anonymous
[Be sure to check out our accompanying 15-minute Smartshot video! It's live at j.mp/twitterphobics!] Twitterphobia affects over 83.72% of marketers* in the US every year. We’ve seen the devastation it causes. We’ve heard your cries for a cure. And, we’ve … Continue reading
Upshot Smartshot #6: A Message to You Foodie (2011)
As promised in our most recent Potty Posting, we’ve got 15 minutes of nutrient-dense goodness in our latest Smartshot Webinar: A Message to You Foodie. While the Potty Posting tackled the theme of Progress & Pragmatism, the video above is … Continue reading
Patronage That’s Focused on the Details
Once marketers buy into Brand Patronage, there’s an understandable temptation to go after the biggest stars on the biggest stages. From a PR perspective, you’re pretty much guaranteed a big splash if you grab yourself a Lady Gaga or Black … Continue reading
Can We Find A Place for Check-Ins? (And Should We?)
The check-in is dead. Long live the check-in. Is it a little bold to equate the check-in with being the “king” of emerging marketing trends? Perhaps. But now that the tweet has gained a (perhaps reluctant) legitimacy, that leaves the … Continue reading
Why a DWI Really SUCKS
We at Upshot have been working with alcoholic beverage marketers for a long, long time. So, when we say we’ve seen our fair share of “responsibility” messaging, we mean it. Which is why we’re quite impressed with the above video … Continue reading
Upshot Smartshot #4: Holy S#!t, Your Sample Rocked My World!
Above, you’ll find the boldly titled webinar, “Holy S#!t, Your Sample Rocked My World!” In less than 15 minutes, we tackle the following topics with reckless abandon: Why sampling (still) matters 5 benchmarks for best-in-class sampling Examples of great samples … Continue reading
POTTY POSTING – Has Stickybits Discovered Mobile’s Missing Link?
What better way to brighten up a gloomy Monday than with a brand new Potty Posting? Look, I think I see the sun peeking out already! In this Posting, we take a sneak peek at what Stickybits is about to … Continue reading
Checking-in without foursquare
Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading