You know the drill: follow Upshot on Twitter to keep up on the latest SXSW Interactive news. It’s only three days away!
We’ve already mentioned that location is the watchword at this year’s SXSWi, but we’d advise you to keep your eyes out for news on QR codes as well. Longtime readers know that we’ve been [...]

With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived.
Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of Foursquare and other location-based social networks, we’ve compiled a whole slew of marketing applications below. (We’ll [...]

We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities.
Spoiler alert: there are.
Click here for the full-color PDF, and please feel free to share with clients!
Or, if you’d prefer the text only version, continue reading [...]

A: Um, everything. Duh.
eMarketer (via Cone) recently considered this question across a number of different categories (including many of our clients’ industries), and the results are unanimously un-unanimous. The data suggests that consumers want information and entertainment, and incentives, and a forum for feedback, and even marketing in these “new media” spaces. (Demanding, aren’t they?)
While [...]

Oy. Again with the busy day?
Yes, unfortunately (or fortunately?) we’re still a bit swamped, so today’s post’ll have to be a quickie.
So, we’ll let PSFK delight you with their spotting of these wine labels that let you Mr.-Potato-Head-ify (or is that Colorform-ize?) the bottles. Nifty!
A full post is coming tomorrow, we promise!

Ohhh, this is going to be awkward.
See, friend-of-The-Source Kiki Bruner had this longstanding tryst that did not end well. He put everything into the relationship, but got nothing back, and now his temptress is going to be getting all kinds of media attention.
We’re referring to QR codes, of course.
Way back in March of 2007, we [...]

It seems like just the other day, we were saying that the movie studios may finally be “getting it” when it comes to engaging marketing. And then, a movie made for under $15,000, and released to only a handful of college towns, was subsequently “demanded” by a million moviegoers across the U.S. A few weeks [...]

Yes, yes, and yes.
It’s Friday, it’s crappy outside, and you need some bright, shiny goodness. Hopefully, this video from SWEATSHOPPE will do the trick. (If not, perhaps an order of beer-infused cupcakes?)
The “video painting” demonstrated above doesn’t involve any paint at all. The artists use paint rollers loaded up with green LEDs to cover a [...]

I’ll admit it: Making prank phone calls may have been the high point of my junior high years (and yes, that says a lot). But, times have changed since my tutelage at the hands of the Jerky Boys. Caller ID, texting, cell phones, puppets, and “the greatest prank call ever” came together to sound the [...]

One of the many brilliant moves that Amazon’s made over the years was the integration of a “recommender system,” a.k.a. the algorithm that says “if you like Ann Coulter, you may also like this recording of a pack of coyotes fighting a pack of hyenas in an enormous blender.” While these systems have dramatically improved [...]