Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

After all our talk of QR codes and Stickybits and barcode marketing, we’d be remiss if we didn’t take a second to pat ourselves on the back here at Upshot. As part of Pacifico’s sponsorship of the US Open of Surfing, we rolled out a program via QR code for the event’s attendees. Better yet, [...]

That’s right – it’s time for another Potty Posting! This time, we tackle barcode marketing, including our old friend the QR code. As always, a PDF version is available here, which we encourage you to share with clients and colleagues. But, if you’d prefer the straight text, continue reading below.

Thanks to everyone who attended our latest Smartshot webinar: “QRacking the QR Code.” We’ve posted a recording on the webinar in two pieces above. Since we included functioning QR codes in the presentation, you will get the most out of the webinar if you download a QR code reader to your smartphone before watching . [...]

We’ve previously mentioned that 2010 is poised to be a big year for QR codes, as big carriers and big brands have big plans for the technology. It certainly doesn’t hurt that Verizon is now calling attention to the ScanBuy barcode reader in their TV, print, and in-store ads (thanks to Kyle Bruner for the [...]

Sorry about the posting delays – we’ve been a bit swamped over here. Man, we could use a vacation. Speaking of which, have you seen Upshot’s work on the new Corona “Win a Beach Getaway” campaign? Click here to be taken to Facebook, where you can send your friends a blue Corona bottle for a [...]

We’re quite happy to see that beer-food pairings have completely taken off, since the combination tends to result in pure deliciousness. (Personally, I’d be touting Negra-Modelo-and-chocolate pairings even if they weren’t a client.) Naturally, proponents of beer pairings should be keeping an eye on what’s happening in wine pairings, but our eyes just about popped [...]

While we did hit on a bit of augmented reality in our SXSW Dispatch, we’ve seen so many great applications in recent months that it seemed like the right time for a massive AR roundup! (It also seemed like the right time to officially add an Augmented Reality category to the Technology menu above.) As [...]

Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on the lookout for QR news. Then, mid-conference, people started noticing that Facebook had rolled out [...]

With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has proven to be an extremely engaging medium for interacting with consumers, and brands have recognized [...]