Category Archives: Beer, Wine, and Spirits

Mad Men and Human Insights

With anticipation growing for the new season of AMC’s hit series Mad Men, the show is garnering discussion about everything from whether Sterling Cooper Draper Pryce would survive in today’s age of advertising to how the civil rights movement complicates … Continue reading

Potty Posting: How Brands Can Use Pinterest to Spark Her Fire

Recently hitting 10 million unique monthly views faster than any standalone site in US history, Pinterest is becoming too big to ignore, especially for brands and marketers. Curious about what this site is and how to utilize it? Check out … Continue reading

New Movie Service May Tugg on Your Heartstrings

There’s a new movie service that’s getting some buzz. Meet Tugg. It’s part movie on demand. Part Groupon. Part local promotion. And a whole lot of social fun. They’re still in the beta phase, but have some potential to catch … Continue reading

The Great Recession Hasn’t Changed Consumers’ Drive to Consume

Today’s conventional wisdom says the Great Recession has permanently changed the way the American consumer will shop and consume; I don’t agree. Whoever is right, it’s an issue that will affect marketing for the next decade or more. The argument … Continue reading

Find Your Brand’s Love Connection on Pinterest

Valentine’s Day marketing can be really cheesy. Hearts, balloons, flowers, chocolate, teddy bears, 2-for-1 coupons… It’s nice and all, but is that what your target really wants, or is it what a hackneyed, old-fashioned marketing campaign wants you to think … Continue reading

Social Media Scores at Super Bowl

As crazy as it sounds, late night host Jimmy Fallon may have said it best when tweeting live through the Super Bowl last night—“Feels like hashtags are jumping the shark.” In the first set of commercials alone, Bud Light with … Continue reading

What will it take for YOU to go CASH-LESS?

I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading

Is a Website Crashing Good or Bad For a Promotion?

Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading

OMG! Your Klout is Showing!

Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading