Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures out what to make of Facebook Places, Gowalla continues to be the best LBS alternative [...]

Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a text-only version, keep reading below. And if you like the post, be sure to “Like” [...]

Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and would instead look to deliver small happiness in unexpected ways. However, we recognized that this [...]

Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next 12 months in digital. Okay, we’ll admit there were some benefits. Just let me get [...]

Another quick reminder: We’ll be reporting live from SXSW Interactive next week. Be sure to follow Upshot on Twitter to keep up with the latest news! Speaking of SXSW Interactive, we’re very intrigued to see how folks there will be adjusting to the reality of our After the App trend. Don’t get us wrong; we [...]

Check out our latest Potty Posting, entitled “Facebook Connect(s to the real world),” right here in PDF form: Facebook Connect Potty Posting. One of the apps that’s mentioned in the posting (as well as on the in-office projectors) is Tap Tap Revenge 2. A demo for the game is available on Youtube, although the video [...]