Another quick reminder: We’ll be reporting live from SXSW Interactive next week. Be sure to follow Upshot on Twitter to keep up with the latest news!
Speaking of SXSW Interactive, we’re very intrigued to see how folks there will be adjusting to the reality of our After the App trend. Don’t get us wrong; we expect [...]

Admittedly, there hasn’t been a whole lot of good press for Yahoo! of late. Even the normally even-tempered coverage on Ad Age sounds more like something from Adrants when dissing Yahoo’s new Y!ou campaign and homepage design.
Yet, Ad Age’s recent coverage of Yahoo!’s holiday marketing stunt is appropriately balanced, and calls out a number of [...]

For years, we’ve all given lip-service to the idea that consumers really want to chill out, but have a hard time doing so. They want to unplug from their fast-paced, high-tech, everyday experiences. Consumers see their homes primarily as “private retreats where I can relax” (1), and relaxation is the number one priority when Americans [...]

Now that Gogo Inflight Internet has brought wi-fi to the sky, the benefits of the online-offline convergence (a.k.a. The OOC) are reaching new heights as well. Gee, I hope there’s a risk-taking, forward-thinking airline out there who’s willing to do something exciting with this opportunity.
Oh, what’s that? Virgin Airlines is a step ahead of everyone [...]

We keep telling you:  augmented reality is very, very close to arriving in a very big way (in this case, courtesy of Layar’s augmented reality mobile browser).
Your brand needn’t worry about the technology itself, but rather its applications: what online content can you leverage to bring a better brand experience to your consumers?
P.S. Aircell folks, [...]

Check out the very awesome aerial photography collection that the Boston Globe’s pulled together from Jason Hawkes.
Hey Aircell team, there has to be a promotional nugget in here for Gogo Inflight Internet, right? Something about shooting shots and uploading them, all while in-flight?

Time to wrap up our discussion of Chris Anderson’s study of free stuff.

After this  week, I think we can safely agree that there’s money to be made in free goods and services. (Need to catch up? Click here to start from the beginning). But, one of Anderson’s categories of “free” has particular relevance [...]

PSFK has some nice coverage (and images) of VitaminWater10’s recent pop-up store in Soho. Of note, the pop-up wasn’t just about flavored waters and their lack of calories, since there’s not a whole lot of fun in that particular conversation. Instead, VitaminWater decked the place out like the greatest coffee shop of all time, replete [...]

Check out our latest Potty Posting, entitled “Facebook Connect(s to the real world),” right here in PDF form:
Facebook Connect Potty Posting.
One of the apps that’s mentioned in the posting (as well as on the in-office projectors) is Tap Tap Revenge 2. A demo for the game is available on Youtube, although the video doesn’t specifically [...]

Friday! Time for stuff that makes the brain feel more gooder. Like the above video, which captures a series of time lapsed / long-exposure shots of the view from a trans-Atlantic flight.
Hey Aircell folks, anything you can work with here?
More info on the video from PSFK.