Category Archives: Clients

Sociocultural Trends January 20, 2012

Pictures Speak Louder (Part 2)

As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading →

Clients November 21, 2011

Shopping Pops with Chopping Blocks (Infographic)

Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find … Continue reading →

Clients November 16, 2011

What will it take for YOU to go CASH-LESS?

I know I’m not the only one who struggles when getting ready to pay for a cab with my credit card and the cabbie asks, “What, no cash?” It’s not that there aren’t ample amounts of banks for us to … Continue reading →

Marketing October 19, 2011

Travel and the Evolving Experience Marketplace

As vacationers seek more off-the-beaten path adventures when they travel, a greater emphasis has been placed on the overall experience of travel rather than specific destinations. Many hotels are already offering experience-based rewards in their loyalty programs and enhanced concierge … Continue reading →

Clients September 26, 2011

American Apparel Makes “Weighty” Decision

American Apparel has long been criticized for not carrying size XL, but with the average hipster weighing in at about 93 lbs.,* there’s really been no need, until now.** You see, American Apparel has decided to branch out, or come … Continue reading →

Clients September 22, 2011

Visual Bookmarking, That’s Pinterest-ing!

It’s always kind of exciting to get an invitation. And lately the most coveted invites are those to beta sites (e.g., Spotify). For the visually driven internet obsessed people (like myself), there’s Pinterest, the latest in bookmarking and inspiration boards—all … Continue reading →

Clients September 14, 2011

Is a Website Crashing Good or Bad For a Promotion?

Yesterday, the Missoni line launch at Target sent their site down for most of the day. And the Whole Foods offer from LivingSocial sent their site into overload. While the situations must have sent both marketing and IT folks into … Continue reading →

Clients September 12, 2011

OMG! Your Klout is Showing!

Twitter, Facebook, LinkedIn, YouTube and more—oh my! Social media is hyperactive word of mouth, only there are so many mouths talking you need a way to know how your brand is influencing and who it is reaching. It’s not new … Continue reading →

Clients September 9, 2011

Wordnik, Not Any Old Dictionary

When I was a kid, if I asked my parents or teacher how to spell a word, oftentimes they would tell me, “Look it up in the dictionary.” At this point I would usually roll my eyes and make a … Continue reading →

Clients August 31, 2011

Word-of-Mouth: Who’s Talking and What Are They Talking About?

The true magic of word-of mouth marketing lies in the social currency that a simple, creative, portable idea can give a consumer. The devil’s in the details. Subtleties and nuances make the difference between programs that create engaged consumers versus … Continue reading →