Suggest Something Awesome
Know about an interesting article, unique promotion or an adorable kitty video? Send it our way!
Awesome In Your Inbox
Enter your email address to receive daily Awesome Blog updates via email. We won't spam you. Honest!
Author Archives: Brian Asner
Curators on Curation
When we introduced the idea of Collective Curation in our 2012 tends, we spoke about brands aggregating, consolidating, and communicating top-notch content in order to bring a focused theme to life. As swell as that sounds, most brands need a … Continue reading
Pictures Speak Louder (Part 2)
As we mentioned in yesterday’s post, Instagram has proven to be an extremely simple, seamless technology for users and marketers alike. As a result, over 200 savvy brands have figured out how to use this app to solicit input into … Continue reading
Pictures Speak Louder
In our 10 trends for 2012, we introduced the idea that, while it’s currently fashionable to encourage every brand to become a media channel, not everyone has the resources (or the authority) to sustain a steady stream of unique content. … Continue reading
10 Trends for 2012
Download Upshot’s 2012 Trends Report by clicking here! Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it. After you’ve clicked the link above and given your brain a totally unfair advantage, please be excessively generous about … Continue reading
Something Trendy This Way Comes
Just a hint of what’s to come. Stay tuned. Full 2012 trends report arrives soon.
Projection Cleans Up, Fills In, and Trips Out
A bright and shiny Friday deserves an equally bright and shiny post, right? And nothing shines quite as bright in our eyes as some sleek projection mapping. In the video above, we saw P&G’s Ariel detergent brand wreck, then deep … Continue reading
Pick Upshot for SXSW Interactive 2012!
It’s that time again, where the brightest minds in the interactive world vie for a handful of spots at SXSW Interactive 2012. And we’re sure you’ll agree that SXSW is the perfect venue for Upshot to share our own interactive … Continue reading
Someone at K-Swiss Has ENORMOUS Cahones
When evaluating a potential spokesperson, marketers generally ensure that the candidate embodies the values of the brand and isn’t associated with anything scandalous. Unless you’re K-Swiss, apparently. The brand is taking a “different” approach, opting instead for a foul-mouthed, egotistical, … Continue reading
Upshot Smartshot #7: Twitterphobics Anonymous
Have no fear, help is here! No longer shall there be marketers who fear Twitter! The video above is the latest installment in our Upshot Smartshot webinar series, and complements our recent Potty Posting that introduced the concept of marketers … Continue reading
Progressions in Projections
Oy, rough morning here in Chicago. Thankfully, there are always awesome projection mapping executions to keep us distracted! And while we’ve seen our fair share of projections ’round these parts, we can convincingly say that we’ve never seen one with … Continue reading