Download Upshot’s 2012 Trends Report by clicking here!

Welcome to Upshot’s 2012 Trends Report! We’re so glad you could make it.

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Here’s a quick peek at our 10 course menu for 2012:

• Guruism (SourceRank 83): Will your brand be the go-to guide on a given topic?
• Collective Curation (SourceRank 91): Credible brands can become hubs for Collective Curation, bringing a focused theme to life through the voices of others.
• Anarchy in the Aisle (SourceRank 82): The Path to Purchase is dead. Long live the Path to Purchase.
• Mindfulness over Matter (SourceRank 65): Situated between a tumultuous past and an uncertain future, consumers are increasingly finding solace in the present moment.
• Seamless Tech (SourceRank 60): Technology-enhanced marketing will increasingly provide seamless, simple experiences.
• Gender Bender (SourceRank 68): Between better-educated women, drastic household changes, and shifting collar colors in the workplace, traditional gender roles are fast becoming relics.
• Cause with Effect (SourceRank 82): With the lingering threat of a “cause bubble,” cause marketing must increasingly focus on making relevant, visible, and inspiring impacts.
• World of Wellness (SourceRank 80): Brands must reevaluate their roles in the diverse wellness ecosystem, ensuring that they’re contributing to a better quality of life for consumers.
• Recession Rejection (SourceRank 86): Shoppers are on a quest for control. And when they set their sights on smaller, more personal spheres, they’re optimistic about their prospects.
• Hack My Brand (SourceRank 53): Marketers are embracing benevolent hacking for innovative, entertaining, and practical solutions.

Keep checking back in with The Awesome Blog to see how these trends grow and evolve throughout 2012. For now, enjoy!