Dads are cooking more to spend quality time with their families and to “feel” good about it. Marketers can count on this new type of epicurean dad to develop into a long-standing demographic that will only continue to grow. Find out the whys and hows of this emerging trend in a visual nutshell: Shopping Pops with Chopping Blocks Infographic.
Click the image below for the full-size infographic!
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This shows me that about 20% to 30% of men are liars as most studies done over the last couple years still show 80-85% women claiming to be the primary shopper. I think many of the men in this survey hear “honey, can you pick up milk on your way home” and think that this makes them the primary shopper.
I do know a lot of men that are the main cooks of the family but from my experience this tends to be because they married an awful cook, like the kind that can burn kool-aid.