We hope you’ve derived a ton of smarts from our (admittedly long) coverage of SXSW Interactive 2011. If you missed any of our posts, we’ve got links to every one of our SXSWrapups below.
- Part 1: Last Year’s Breakouts Level Up. The biggest stories coming out of this year’s SXSW were iterations and smarter applications of the services that broke out at past SXSWs, including those using gaming mechanics.
- Part 2: The (Sort-Of) Killer App. This year’s big story – the emergence of Group Texting apps – wasn’t a “killer app” per se, but these services are undoubtedly useful and have the potential to be even more widely adopted than Twitter or foursquare.
- Part 3: The Location Story. Location-based services like foursquare and Gowalla are focused on telling more compelling stories, offering more relevant services for users, and working to move beyond check-ins.
- Part 4: Can Net Promoter Scores measure how well you’re engaging your followers? With C-Suite executives clamoring for social media ROI, can Net Promoter Scores bridge the gap?
- Part 5: The Value of a Facebook Fan is Exactly… Zero. (Spoiler alert!) The value of a Facebook fan is completely relative, dependent on how each marketer engages with Facebook as a marketing channel. Even with clear correlations between social engagement and sales, it’s still going to be a while before even the smartest minds can indisputably calculate ROI for social media.
- Part 6: Stocking Up for the War on Whiners. Even we were surprised that, of all our 2011 trends, the War on Whiners was the most relevant at SXSW. We take a look at how brands are getting smarter about preparing for these (inevitable) conflicts.
- Part 7: New Weapons in the War on Whiners. Preparation is only half the battle. When marketers determine that it’s time to engage their critics, they’re finding themselves armed with a slew of smart new tactics and weapons.
- Part 8: Is Crowdsourcing the Problem or the Solution? Crowdsourcing is still a hotly debated topic, but the most effective implementations have managed to synthesize the knowledge of experts and the insights of the crowd.
- Part 9: Selling Yourself at SXSW. Some of the most useful lessons from SXSW weren’t learned at the panels. Rather, they came from seeing how brands were marketing themselves at the conference.
- Part 10: Deep Thoughts. In addition to all the deep dives linked above, we heard a ton of smart one-liners and random thoughts that are worth noting.
And that’s a wrap(up)! See you in Austin in 2012.
