Monthly Archives: September 2010

Other Stuff September 13, 2010

Follow The Awesome Blog on Twitter!

Our socially-savvy readers probably know that we’ve been sharing the Awesome Blog’s goodness on Upshot’s twitter profile for quite some time. Of course, those folks probably think that particular twitter feed is a bit of a zoo, and they’re right … Continue reading →

Sociocultural Trends September 10, 2010

Reluctant Hunter Meets Subservient Bear, Shenanigans Ensue

D’oh! In yesterday’s coverage of innovative marketing via online videos, we meant to include Tipp-Ex’s Youtube takeover that’s currently running on the brand’s Youtube channel. We’re glad we forgot it, though, since it deserves a more in-depth look. The campaign … Continue reading →

Marketing September 9, 2010

Betting On (and Against) Online Videos

Since we’ve been adamant about the often-neglected marketing potential of online videos (both the streaming and pre-recorded kinds), we’re glad to see marketers pushing the limits of what this medium can offer. We’re also glad (and a bit shocked) that … Continue reading →

Sociocultural Trends September 8, 2010

The Tweet that Slashes Prices

When it comes to innovative digital marketing, Uniqlo continues to create truly engaging campaigns in the least-expected places. The same retailer who took display ads to places we’d never imagined is putting a new twist on tweets (in the UK). … Continue reading →

Sociocultural Trends September 3, 2010

Having Some Fun with Location

After making it through a couple of heavy discussions about location-based services (covering foursquare and everybody else), you deserve some more lighthearted location fare. Would a handful of location-based music videos do the trick? Of course they would. Since television’s … Continue reading →

Sociocultural Trends September 2, 2010

Checking-in without foursquare

Having caught you up on all things foursquare, you’ve now got a pretty good handle on how marketers are handling the rise of this location-based social network. Of course, foursquare’s not the only game in town. While the world figures … Continue reading →