Just as we were making the argument that live streaming video offers compelling opportunities for brands (but remains largely overlooked), the company behind Mafia Wars went ahead and notched 2 million live views for a recent live campaign (setting a Ustream record in the process). And what was this cinematic masterpiece that riveted an audience rivaling the size of some of the biggest shows on television?
Uh, it was Snoop Dogg blowing up a branded armored truck in the Vegas desert. Well, that, and a whole lot of gangsta mugging for the camera.
Remember when we told you that, dude, viral marketing to dudes is easy? This is some pretty strong evidence for that argument: celebrity + explosion = humongous hit. But, it also sets the bar pretty low. If this video “event” is hitting 2 million views, what’s the ceiling going to be for better content?
