Oh, come on – we already gave you the answer! Yes, you’ll remember how we told you that women represent the majority of the online population, and that they’ve demonstrated a pattern of interacting with the web “in a uniquely social manner.”
But, as the web increasingly moves onto mobile devices, we’d expect these numbers to start shifting back to the young adult males that we stereotypically associate with the web, right?
Actually, no. Mobile social network usage actually shows a greater gender gap than overall internet usage, with women comprising 55% of the population. A recent post from Brian Solis dug through numbers from Nielsen and Comscore – feel free to scroll through all the info here.
And, when we break down these users by age, we’re not just talking about a bunch of Twilight fans. Sure, they’re a hefty piece of the pie (and that pie is pictured below), but everyone up to the 54 year-old crowd is pretty well represented on mobile social networks. (But before you run off claiming that most mobile social network users are middle aged, note that the bigger chunks in the pie chart actually represent larger age groups – i.e. 10 year and 20 year intervals – than the 7 year interval covering 18-24 year olds. It’s a misleading graph, I’ll admit.)
Just a friendly remind that yes, “your” target is on social networks, and if he or she isn’t accessing them via a mobile device, you can expect that to happen soon.
