We generally try to be modest ’round here, but if you’ll indulge us for a moment…
Have you seen the new site for P&G’s Smart Beauty Buys? Forgive me for staring but you are looking gooood.
The site, housed at www.smartbeautybuys.ca, aggregates real (yes, unpaid) reviews from Canadian women for a number of new beauty products. Let’s give ourselves a pat on the back for figuring out how to harness Consumer Controlled Conversations (the seventh of our 10 Trends for 2010) in order to provide authentic and useful information about these brands.
And, if we do say so ourselves, the Upshot team did one heck of a job on the site.
