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Monthly Archives: April 2010
50,000 sites already like Facebook’s Like
Well, then! Despite being only a week old, Facebook’s new social plugins (i.e. the “like” button which we covered in this week’s Potty Posting) have already been added to over 50,000 websites. Looks like we’ll have to continue boring George … Continue reading
POTTY POSTING – What the Web Will Be Like with Facebook’s “Like”
Welcome to our latest Potty Posting! We tackle what Facebook’s new “Like” button means for marketers. See for yourself; the PDF is attached at the following link: What the Web Will Be Like with Facebook’s “Like” If you’d prefer a … Continue reading
Putting “Delighting Consumers with Hidden Surprises” to Work
Among our 10 Trends for 2010, Delighting Consumers with Hidden Surprises was, admittedly, the longshot. It seemed reasonable to predict that many brands and retailers would tire of going bigger and brighter in order to break through marketing clutter, and … Continue reading
Hometown Heroism by Foot, Bike, or Car
While no one’s taken us up on our suggestion to save Chicago’s 4th of July fireworks just yet, that doesn’t mean we haven’t seen smaller scale examples of Hometown’s Heroism. In fact, for Chicago’s Big Shoulders Realty, this is old … Continue reading
Not Such Small Change
Not so long ago, we touched upon the idea (in posts here and here) that cause marketing efforts are heading in both bigger and smaller directions. Each tactic has its strengths: the big stuff grabs headlines and can drastically impact … Continue reading
Play Catch. Eat for Free.
I know we’ve been talking a lot about bringing gaming into everyday life, but we didn’t mean it so literally. Still, we can’t help but smile at this simple campaign from McDonald’s (in Sweden). Digital billboards show a steady stream … Continue reading
Promoting Twitter
Last week, Twitter held a conference for developers called Chirp (yes, the company is legally obligated to reference birds in every single thing they do). Obviously, much of the content was a bit more techy than we need to get … Continue reading
Smart Beauty Buys is Lookin’ SMART
We generally try to be modest ’round here, but if you’ll indulge us for a moment… Have you seen the new site for P&G’s Smart Beauty Buys? Forgive me for staring but you are looking gooood. The site, housed at … Continue reading
The Sexiest Conversation You’ve Ever Had about Sustainable Packaging
While we all hope that brands continue to think about the environmental implications of their packaging, let’s be honest here – it’s generally not a very sexy topic. Conversations about reduced carbon footprints are often communicated as stuffy PR pieces … Continue reading
Learn a Thing or Two
It’s been a while since we passed along some design tips to you fine folks (huh, almost four months!), so we figured we’d share these 40 Outstanding Photo Manipulation Tutorials. Something tells me that pirate hamster image is going to … Continue reading