In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down.
- Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even call it a phone when it’s rarely at our ear?
- Part 2: Touching Me, Touching You. Interactive, tactile experiences are enhancing in-store marketing in incredible ways. But, the next developments will likely be touch-less.
- Part 3: Not Location, but Local. Mobile apps are proving useful for consumers who continue to seek out information on local items (especially food).
- Part 4: Playing around at SXSW. We look at effective gaming strategies for incentivizing employees, rewarding responsible consumer behavior, and driving collaboration.
- Part 5: How App-Makers Feel About “After the App.” We considered what works for smartphone apps, and when they don’t work, whether the mobile web is the place to be.
- Part 6: The Location Wars. The “winner” of the location wars won’t be Gowalla or foursquare; it’ll be the brand that understands how to use location-based social networking to create compelling, social activities for consumers.
- Part 7: Welcome to the Year of Location. Location officially matters. This will be the year that location teaches us about our consumers’ behavior, redefines how our customers shop, and enables us to provide more engaging marketing at the local level.
- Part 8: The Online Video that Just Won’t Go Away. Online video continues to be an extremely engaging medium. We dive into the secrets behind Funny or Die’s classic content, and how services like Ustream are bringing live videos into the equation.
- Part 9: This Year’s Twitter. While many attendees were on the lookout for SXSW’s “next Twitter,” it turns out the big breakthroughs were coming from some familiar places: Twitter and Facebook.
- Part 10: Tying up the Loose Ends. We send you off with some updates on QR Codes and Creative Competitions.
If you still didn’t get your fill of SXSWi, not to worry. We’ll be putting together a live presentation of the conference’s most applicable insights, which will debut at Upshot over the next couple of weeks. In the meantime, feel free to contact us for deeper dives into any of the above topics.
And now, back to your regularly scheduled awesomeness on The Awesome Blog.
