There’s a reason why we’re not embedding this ad for Tostitos Salsa. Click that link and you’ll see why – it’s definitely worth it.
(And yes, YouTube did it first with that Wario ad a couple of years back. But since that spot’s not online anymore, and since Vimeo did something similar with Honda last year, we’re giving them all the credit. Score one for Foreverism!)
[UPDATE: The Wario ad lives after all! Click here to see it - it's quite an experience. Thanks to Adam Stipanuk for digging it up.]
Score one, too, for Immersive Sensory Experiences. Remember, consumers are growing increasingly accustomed to this level of sensory indulgence. If you’re going to break through the clutter, you’re going to need to break through some boundaries (in this video’s case, literally) to capture their attention.
