Archive for March, 2010

SXSW Dispatch, The Recap

In case you happened to miss the two weeks we dedicated to our SXSW Interactive coverage, here’s a recap of what went down. Part 1: Setting the Mobile Stage. We talked about how the rise of the mobile web and apps are changing the physical way we interact with our phones. Can we still even [...]

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SXSW Dispatch, Part 10: Tying Up the Loose Ends

Whew. We’ve had one heck of a SXSW Dispatch, haven’t we? One last post to tie up some loose ends, and we’ll get back to the non-SXSW world. (It still exists, y’know.) For starters, we told you to be on the lookout for QR news. Then, mid-conference, people started noticing that Facebook had rolled out [...]

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SXSW Dispatch, Part 9: “This Year’s Twitter”

So, we’ve covered mobile. We’ve encouraged gaming. We reminded you about online video. We’ve emphasized location. What if there was some place on the internet where all of these tech trends might converge? A single touchpoint to rule them all? Oh, it’s social networking? How anticlimactic. While some attendees are still whining about the lack [...]

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SXSW Dispatch, Part 8: The Online Video That Just Won’t Go Away

With all our talk of the Year of Location and mobile web browsing and in-store touch technologies, something as “old” as online video might seem like a quaint topic to cover in a SXSW Interactive recap. Of course, video has proven to be an extremely engaging medium for interacting with consumers, and brands have recognized [...]

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SXSW Dispatch, Part 7: Welcome to the Year of Location

According to Jason Finkelstein at Wavemarket, 55% of all text messages are some variation of the question, “Where are you?” That means that in 2009 there were at least 650 BILLION text messages asking for location information, without even counting what was happening on apps, maps, and the mobile web. If you’re still wondering whether [...]

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SXSW Dispatch, Part 5: How App-Makers Feel About “After the App”

Second verse, same as the first. While we’ve already given you the big picture on the mobile space, we also sat in on a number of panels with smartphone app-makers, who certainly have a vested interest in encouraging brands to create more new apps. So, what was their verdict on our After the App trend, [...]

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SXSW Dispatch, Part 4: Playing Around at SXSW

Some people go to SXSW to learn. Some people go to SXSW to play. And some people go SXSW to learn about play. We fit squarely into the last category, (no really, we got the Panel Nerd badge on foursquare to prove it!) but this shouldn’t come as much of a surprise to regular readers. [...]

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SXSW Dispatch, Part 2: Touching Me, Touching You

Sweeeeeet Caroline… oh, sorry, got carried away for a second there. As we alluded to in yesterday’s post, today we’re going to talk a bit about touch. Specifically, where touch is at, where it’s going, and why it’s finally relevant in-store at the point-of-purchase. Oh, and why it may be inherently obsolete. In one panel, [...]

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SXSW Dispatch, Part 1: Setting the Mobile Stage

Y’know, while you were goofing around over the weekend, dressing head-to-toe in green, and doing things you can’t tell your mother about, Upshot’s three SXSWi attendees were hard at working keeping you informed about what to expect from the next 12 months in digital. Okay, we’ll admit there were some benefits. Just let me get [...]

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Getting Smarter about Location

While we brace for the onslaught of location-based news at SXSWi, an unrelated press release from Telenav (maker of GPS devices) has already shaken things up. The press release, available here, breaks down the most searched-for destinations on Telenav’s various devices. The list covers everything from top retail locations (WalMart tops the list) to most [...]

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