Maybe it’s because I just cleaned up some pretty significant soy sauce spillage at my desk, but I’m especially receptive to Heinz’s announcement that they’ve just reinvented the ketchup packet. (For the first time in 40 years, no less.)
Citing the old packets as “the bane of our consumers,” especially for those eating on the go, Heinz now presents the condiment consumer with two options: rip the top tab to squeeze or peel the bottom tab to dip. (They’ve also tripled the amount of ketchup in the packet, since you really don’t have the willpower to turn town those supersized fries anyway.)
Head this way for more info. And for those of us in the condiment biz, it might be time to think along the same lines for our consumers on the go.
Thanks to Jaclyn Gordyan – again – for the tip!
