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Monthly Archives: February 2010
More than a Cosmetic Change
From a marketer’s vantage point, few would argue that 2010′s biggest question goes something like this: As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity? Sound familiar? Of course it does; we lifted … Continue reading
“Three tomatoes are walking down the street…”
Maybe it’s because I just cleaned up some pretty significant soy sauce spillage at my desk, but I’m especially receptive to Heinz’s announcement that they’ve just reinvented the ketchup packet. (For the first time in 40 years, no less.) Citing … Continue reading
Great Outdoors
A quick programming note: be sure to follow Upshot on Twitter for more Awesome Blog goodness! It’s been a while since we’ve brought together a collection of clever outdoor executions. Luckily, Jaclyn Gordyan’s got our back, and passed along this … Continue reading
Bigger than the Super Bowl
As the country gets ready for this weekend’s Super Bowl, we’re bound to see some heated debates around the ol’ water cooler. Manning or Brees? The Colts’ legacy or The Saints’ destiny? Bourbon Street or… uh… well, that one’s not … Continue reading