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Monthly Archives: February 2010
Find Yourself on Foursquare
With Foursquare getting its own Potty Posting, it’s clear that the service has officially arrived. Oh, and they did get the TV commercial shown to the right, too. But c’mon, a Potty Posting! As a follow-up to our coverage of … Continue reading
POTTY POSTING – Here and Now (with Foursquare)
We’ve got a new Potty Posting available for your reading pleasure! We take a look at location-based social networks like Foursquare and suss out whether there are fruitful marketing opportunities. Spoiler alert: there are. Click here for the full-color PDF, … Continue reading
Following up on “Cause Marketing Gets Bigger. And Smaller.”
After our “Cause Marketing Gets Bigger. And Smaller.” post from last week, a couple of subsequent examples popped that were worth passing along. For starters, we mentioned that a number of cause marketing efforts were tapping the wisdom of crowds … Continue reading
The iPhone-izing of Everything
As we’ve mentioned in our discussions of Immersive Sensory Experiences, the increasing prevalence of engaging technologies has driven consumers’ expectations through the roof. No longer confined to early adopters, it’s the everyday consumer who now expects evermore immersive experiences from … Continue reading
Cause Marketing Gets Bigger. And Smaller.
Last week, Ad Age ran a brief article titled, “The Most Influential Cause Marketing Campaigns.” Much of the list is familiar; we’re all aware of the massive efforts like the Livestrong bracelets and Dove’s Campaign for Real Beauty. However, some … Continue reading
Have we gone back to the barter system?
Okay, that’s a bit of a stretch. The economy’s not that bad. Nonetheless, we’re seeing a lot of bartering examples popping up in unexpected places. While we’re not suggesting that marketers give up cash payments for beaver pelts, we do … Continue reading
Q: What do consumers really want from brands on social media?
A: Um, everything. Duh. eMarketer (via Cone) recently considered this question across a number of different categories (including many of our clients’ industries), and the results are unanimously un-unanimous. The data suggests that consumers want information and entertainment, and incentives, … Continue reading
A Surprise in the Mail
It wasn’t too long ago that we talked about how to generate word-of-mouth conversations, especially for brands that don’t inspire a whole lot of chatter on their own. Since then, we’ve introduced you to the concept of Delighting Consumers with … Continue reading
Funny Lookin’
Oy. Again with the busy day? Yes, unfortunately (or fortunately?) we’re still a bit swamped, so today’s post’ll have to be a quickie. So, we’ll let PSFK delight you with their spotting of these wine labels that let you Mr.-Potato-Head-ify … Continue reading
Encourage Conoisseurship
Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you? You’d better be. Welcome to the … Continue reading