Well, sometimes.
At least when it comes to Under Consideration’s Most Relevant Brand Identity Work of the Decade. In their year-by-year breakdown of the aughts, they cover the best, the worst, and the biggest logo makeovers under the banner of “most relevant.” Let the debates begin.
Guess where London 2012 fits?
Above the Line After the App Airline Industry Architecture Augmented Reality Beer, Wine, and Spirits Boomers Branded Utility Branding Concierge Culture Consumer Controlled Conversations Corporate Social Responsibility CPGs Delighting Consumers with Hidden Surprises Digital Digitally Enabled Shopper Event Marketing Experiential Marketing Food Future / Predictions Gaming General Design and Art Gen X Gen Y / Millenials Graphic Design Green Movement Guerilla / Ambient Health and Beauty Hometown's Hero Immersive Sensory Experiences In-Store Innovation Location-Based Social Networks / Services Men Mobile Mobile Marketing Movies Music New Austerity / Down-to-Earth-ism Niche Networks / Micro Communities Online Online-Offline Convergence Outdoor Out of Home Packaging Pop Up Retail Potty Postings Print Projection Promotional Marketing QR Codes / Barcodes Radical Demography Regional Reputation Economy Retail Design Smartshot Webinars Smart Stuff Sports The Awesome Blog The Source / Upshot Travel Typography and Fonts Ubiquitous Connoisseurship Useful Timesavers Women Word of Mouth
The Awesome Blog is a celebration of stuff that is “The Awesome.” That is, as long as your definition of The Awesome includes clever marketing executions, emerging technologies, important social trends, and the occasional picture of fuzzy cute things. Hell, even Michael Bay can be The Awesome every once in a long, long while. But basically, we’re here to make you smarter, kickstart your creativity, and entertain ourselves (and hopefully you).
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