Monthly Archives: October 2009

Marketing October 30, 2009

Project: Projections

Here’s the deal: the sooner you listen to us and integrate projections into an out-of-home campaign, the sooner we’ll stop posting about it again and again. (Wait, we really love posting these videos. Scratch that threat.) But seriously, who’s going … Continue reading →

Marketing October 19, 2009

Everybody Gets a Projector! Everybody Gets a Projector!

It’s an exciting time in The OOC (a.k.a. the world of Online-Offline Convergence), with smartphones, tablet computers,  netbooks and other tech treats competing to be the next hot gadget. Futurists are burning plenty of bytes trying to figure out which … Continue reading →

Marketing October 13, 2009

The War of Art

Long, long ago, we covered the Cut & Paste competition as part of our Potty Posting on “The War of Art – Creative Competitions” (and we do apologize about that color palette – it was a long time ago). Cut … Continue reading →

Marketing October 8, 2009

Pop Up Retail, without the Retailer

We’re plenty familiar with Pop-Up Retail around these parts, having done a bit of it ourselves. From fashion houses to mass merchants, we’ve seen a wide range of marketers successfully implement this tactic to launch a new product, stir up … Continue reading →

Sociocultural Trends October 7, 2009

Video will save print (if it doesn’t kill it first)!

Last month, we called attention to Entertainment Weekly’s much-heralded inclusion of a video ad in their print magazine. Well, the same folks who lauded that move must be flippin’ the hell out over the video above (thanks to Nick Evans … Continue reading →