Whew – we went pretty deep this week, with big postings on brand storytelling and creatively seducing bloggers. It’s Friday, so let’s sit back, take in some chill music, and lazily paint a picture or something.
Oh, how kind of Labuat to take care of all of that for us! With the release of their latest single, “Soy Tu Aire,” the Spanish band has created an interactive music video. Your mouse controls an ever-running ribbon of paint as the song progresses, with the stream occasionally bursting into other items to correspond with the song. It’s fun, it’s purty, it’s nice for a Friday.
It also goes to show that interaction on the web can be a really, really simple process. What’s that thing we Upshotters always say? “Simple ideas, brilliantly activated,” I believe. There’s no reason why brands can’t offer something as pleasant as this music video.
