FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com!
As an alumnus of Upshot’s Inform Sessions, we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site are basically re-purposed TV spots that fail to take advantage of the enormous versatility that Hulu has to offer.
Thankfully, someone at Pepsi figured this out. Pepsi sponsored a number of programs from Hulu’s treasure trove of 70s and 80s TV shows, and ran targeted ads that touted their “throwback” Pepsi (which features the 70s can design and real-sugar recipe). You can watch a reel of the spots above, which feature cameos from pet rocks, 8 track players, and other stuff that’s a total mystery to someone born in the 80s (um, sorry!).
This is just scratching the surface of what Hulu can offer to marketers, so we hope (and expect!) to see more innovative applications in the coming months.
(And, of course, this isn’t the first time we’ve touched on the throwback trend.)
