Monthly Archives: May 2009

Marketing May 29, 2009

The Choice of a (Formerly) New Generation

FINALLY, someone’s realizing the potential for more engaging advertising on Hulu.com! As an alumnus of Upshot’s Inform Sessions,  we’ve been touting the benefits of Hulu for quite a while now. Unfortunately, most of the ads we’ve seen on the site … Continue reading →

Marketing May 28, 2009

SO much simpler than the Bat Signal

Frequent readers know that we love to pass along Simple Ideas, Brilliantly Activated. (It’s kind of our thing here at Upshot.) Well, I think we may have found our simplest idea yet. To promote their airing of the latest Batman … Continue reading →

Marketing May 20, 2009

POTTY POSTING – “DUDE! Viral Marketing to Dudes Is Easy”

Upshot’s latest Potty Posting is now up. A PDF version is available here for easy sharing and printing, or feel free to read a text-only version below (complete with linked content). Stay tuned this week for some more details on … Continue reading →

Other Stuff May 19, 2009

Both Sides of the Story

Considering that mobile phones are pretty explicitly “personal” devices, we tend to approach apps and mobile content from the perspective of an individual, solitary user (and rightfully so). Lucky for us, some intrepid marketers in Japan weren’t content with this … Continue reading →