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Marketing is Awesome

More than a Cosmetic Change

From a marketer’s vantage point, few would argue that 2010’s biggest question goes something like this:
As economic indicators trickle in the right direction, will consumers continue to practice the New Austerity?
Sound familiar? Of course it does; we lifted that from trend #2 – Down-to-Earth-ism – from our 10 Trends for 2010. The resilience of the [...]

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Design and Art is Awesome

Utensils of the Earth

No need to dig any further – one glance at this package and you get the gist of Scanwood kitchen utensils. They’re wooden. They’re authentic. They’re natural.
(Of course, you can also zoom in a bit and see the “Designed in Denmark. Made by nature” tagline on the side.)
Scanwood’s packaging instantly drives the message home, especially [...]

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Other Stuff is Awesome

Encourage Conoisseurship

Brands, are you really confident about the quality of your products and services? Are you certain that you could send your customers into your competitors’ arms, and they’d still come running back to you?
You’d better be. Welcome to the world of Ubiquitous Connoisseurship.
See, there’s a reason we made this trend #1 in our 10 Trends [...]

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